Home Trends and Week Report ‘World’s Best Fashion School’ Inaugurates New Campus in Paris – WWD

‘World’s Best Fashion School’ Inaugurates New Campus in Paris – WWD

‘World’s Best Fashion School’ Inaugurates New Campus in Paris – WWD
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PARIS Three years after launching, with plans to grow, it is almost three years later. “the world’s best fashion school,” the Institut Français de la Mode on Wednesday officially inaugurated its new campus in Paris in the presence of industry heavy hitters and students ranging from pattern makers to future managers.

Bruno Le Maire, Finance Minister joined Sidney Toledano and Bruno Pavlovsky, President of LVMH Fashion Group, as chief executive officers. fashion and president of Chanel SAS; Guillaume de Seynes, managing director of Hermès, and Pascal Morand, executive president of the Fédération de la Haute Couture et de la Mode.

Le Maire observed that French were the most popular language. fashionIt generates 150 billion euros annually and employs 600,000.

“You represent a vital economic sector for France. It’s not an accessory,” said the minister, whose office overlooks the IFM headquarters at the Cité de la Mode et du Design, a striking contemporary building on the banks of the Seine.

French Finance Minister Bruno Le Maire at the inauguration of the Institut Français de la Mode campus.
Pierre Mouton/Courtesy IFM

Despite the disruption caused the coronavirus epidemic, which forced the institution’s closure for five months last summer, the school continues to grow ahead of schedule.

There are nearly 1,000 students on board, a figure set to increase to 1,250 within two years, said Xavier Romatet, the former president of Condé Nast France who took over as dean of the IFM in 2019. Initial targets were set by the school to have 1,000 students by September 2022.

“We launched courses faster than initially expected, and secondly, the attractiveness of the school was almost immediate, meaning we’ve had an important number of applications,”He spoke to WWD.

The IFM’s new 86,000-square-feet headquarters, designed by architect Patrick Mauger and built at a cost of 15 million euros, opened in January and now houses 16 courses catering to all levels of fashion education, from vocational training to Ph.D., following the IFM’s merger with the École de la Chambre Syndicale de la Couture Parisienne (ECSCP).

Founded in 1986 by entrepreneur Pierre Bergé, Yves Saint’s Laurent’s business partner, the IFM has produced designers such as Guillaume Henry and Nadège Vanhee-Cybulski, though it is mainly known for churning out world-class managers who have filled the ranks of leading luxury groups.

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Famous alumni of the ECSCP include Karl Lagerfeld, Valentino Garavani, Saint Laurent, André Courrèges, Issey Miyake and Tomas Maier, though in recent decades it has been overtaken by overseas competitors such as London’s Central Saint Martins and the Royal Academy of Fine Arts in Antwerp, Belgium.

Students' creations on display at the Institut Français de la Mode.

Students’ creations on display at the Institut Français de la Mode.
François Goizé/Courtesy of IFM

In an effort to challenge those wellsprings, we have created this website. designIn 2019, the IFM was redesigned and added two new degrees: a bachelor of art in Fashion Design as well as a master of arts.

This was followed by a bachelor’s degree in Pattern Making, launched in 2020, which alternates classroom work with hands-on experience, and a bachelor of science in Management for Fashion and Creative Industries, which kicked off this fall with 74 students.

“The first condition for this project to be successful was to have balanced programs between training in know-how, design and management, which is one of the trademarks of the IFM,”Romatet.

“Today, out of 1,000 students, we have 380 who are studying fashion design, either at the bachelor’s level or master’s level, meaning that the creative population is the most important within the student ranks at the IFM,” he added, noting that the inaugural master’s degree graduate showParis Fashion Week kicked off in March.

Students continued their work in glass-walled workshops as guests entered on Wednesday evening.

The crowd included Guillaume Henry and Sophie Brocart, artistic director and CEO of Patou, respectively; Johnny Coca; Alexandre Mattiussi; Julie de Libran; Coperni’s Arnaud Vaillant; Nicolas Houzé, CEO of Galeries Lafayette, and Bastien Daguzan, CEO of Paco Rabanne and head of the IFM Alumni organization.

A third of students come from abroad, but the pandemic means that Europeans now account to half of all foreign students attending the school. Previously, it was only one third. There are 48 nationalities represented in the school, with half the non-European students hailing from Asia and half from the Americas.

IFM created an accelerator for African students in recognition of the school’s difficulties in attracting African students. fashionBirimian, an investment firm that focuses on African luxury brands and premium brands, welcomes brands.

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Participants follow physical and online courses, and are mentored by industry executives such as Geoffroy de la Bourdonnaye, the former CEO of Chloé. Romatet stated that a select number of brands will be featured in the Printemps department shop next spring.

Xavier Romatet at the inauguration of the Institut Français de la Mode campus.

Xavier Romatet at the inauguration of the Institut Français de la Mode campus.
Pierre Mouton/Courtesy IFM

The project is part of the school’s Fashion Entrepreneurship Center, created this year to group existing and new initiatives, including an incubator, which takes on 10 early-stage brands every six months, and the IFM Labels accelerator, which has helped grow brands including Jacquemus, Marine Serre and Koché.

The school also launched a new prize for entrepreneurs fashionBrand Ami Paris, open for all students

The winner will benefit from a year’s mentoring from members of the jury, which include Mattiussi, the brand’s founder and creative director, and Nicolas Santi-Weil, its CEO, and cultural personalities such as writer Leïla Slimani; Sarah Andelman, founder of consulting agency Just an Idea; and musician Max Sokolinski.

“Giving back as much as I have been given when I first started is essential for me. As an artistic director, it is invigorating to share my experience with young creatives. As a founder, I never forget how dialogue, trust and mentorship can help transform a dream into a successful reality,” said Mattiussi.

“Together, Ami and Institut Français de la Mode are committed to involve young people, to encourage them to initiate the decision process, by raising awareness for the limitless opportunities they can generate as entrepreneurs. Initiating this project, giving free rein to the entrepreneurial spirit of the next generation of leaders, is a huge source of pride for me,” Santi-Weil added.

It’s part of the IFM’s remit to introduce its students to the wider cultural scene in Paris, which also includes ongoing partnerships with major institutions such as the Centre Pompidou contemporary art museum, the Cinémathèque Française and the Paris Conservatory.

“Fashion plays a very important role in the cultural landscape in Paris,”Romatet noted a number of exhibitions this autumn, including “Thierry Mugler: Couturissime” at the Musée des Arts Décoratifs and “Vogue Paris 1920-2020”Palais Galliera is the Paris City Hall-backed fashion museum.

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In a bid to promote diversity, some 30 percent of eligible students, or 130 in total, benefit from needs-based scholarships provided by the IFM Foundation, presided by Chanel’s Pavlovsky. Its budget totaled 1 million euros this year, funded by 31 companies including Adidas, Balenciaga, Burberry, Celine, Chanel, Chloé, Dior, Farfetch, Hermès, Kering, L’Oréal, Louis Vuitton and Saint Laurent.

Le Maire stated that it was crucial to ensure that the fashionIndustry is inclusive. “It must be open to all because it is a part of our culture, and our culture is not just for an elite. It is open to all our compatriots without exception,”The minister stated.

Bruno Pavlovsky, Sidney Toledano and Guillaume de Seynes.

Bruno Pavlovsky, Sidney Toledano and Guillaume de Seynes.
François Goizé/Courtesy of IFM

Romatet stated that industry players large and small have been generous with their time, in addition to financial support. “Although this industry is very competitive, they all came together to create this school and ensure it is world-class,”He noted that 100 were included in his list. fashionThe IFM hosts luxury professionals and luxury experts.

Chanel, Kering, and trade show Première Vision have also funded academic chairs on sustainability, craftsmanship and sourcing, respectively.

“I’m surprised because every day at school, I see industry people who don’t have to be there. They are there because they want to be there. To me, this is a sign of the success and attractiveness of this school, and it’s probably what makes us different from other places where the fashion industry is weaker than the one we’re lucky to have in Paris,”He concluded.


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