On Saturday, Woodland’s County Fair Fashion Mall held the now weekly indoor pop-up event filled with local small businesses.
The business pop-up will run every Saturday from 10 a.m. to 5 p.m.for the foreseeable future, according to Mall Manager Victor Rodriguez, and is an attempt to increase exposure to its storefronts and allow small businesses that just started growing throughout the pandemic to showcase what they offer.
The mall is located at 1264 E Gibson Rd.
Saturday’s business pop-up event was the fourth one to take place at the mall, as Rodriguez hopes to keep them running.
“It’s really starting to get some momentum going,” Rodriguez said. “What I want to do here is bring more clientele back to the mall. I know that there is a lot of people that have started up small businesses through social media, so if getting a unit is too expensive, I want to provide them with space to come in here, set up a booth, and get their business known.”
To the right of the Walmart, on the other side of JC Penny, two food vendors marked the pop-ups main entrance. There were over 20 businesses and popups. toAttract customers.
Businesses included Glorious Creations, Magical Rose Vibes, Jafra, Eternal, Mary Kay, Matteos Dulceria, Sunshine Cake Shop, Nydias Creations, Bolies Kitchen, Milas Juice, Mexica1, Exclusive Scrub Collection, Salsa La Morenita, Vero’s Floral Arrangements, Yolo Bounce, R-K-J Clothing, Lincoln Heritage Funeral, Advantage, Claudias Boutique, and a few others.
Yvette Perez, businessBolies Kitchen owner, who specializes in mini pancakes and Aguas Frescas, will be offering specialty food items every other Saturday. She is grateful to have something like this in her community for aspiring cooks. businessOwners
“These pop up are very important,” Perez said. “I want to give back to my community a lot. The mall is opening up so many opportunities for everyone that doesn’t have them. I met some people that just started getting their businesses on social media and have been doing it for so many years, and now they are expanding like crazy. It’s nice you get people from everywhere and different cities.”
Rodriguez, who has lived in Woodland for five-years, said that Woodland is his favorite place to be. mallThere have been many more vacancies over the past four years. The increase in people starting businesses is due toDuring the pandemic, spare time at home has been reduced toYou can change things.
He is also well-aware of the mall’s current reputation and is trying toDo everything possible toPublic opinion can be influenced
“I hear that the mall isn’t what it’s supposed to be. or the mall is bad, so it kinda scares people away, and that’s the mentality I am trying to change,” Rodriguez said. “This place is not like it used to be for a lot of the Woodland people, but it’s a start. When I showed up, I didn’t really get to see it when it flourished back in the day. So little by little, I’m trying to bring back some life and provide a good opportunity for these businesses.”
“In general, people have had the mindset for a long time, so it’s hard to change it, but the only way to really change it is to give us an opportunity,” Rodriguez continued. “If they can support a small piece of the community, that can maybe be the turning point. We can’t do it by ourselves. It takes everyone to come out and support us.”
If you are interested, please sign up for the pop-upThe mall, Rodriguez recommends reaching out toYou can reach him via the County Fair Mall’s Instagram page at countyfairmall530 or his work phone number (626) 257-8278.