Fashion Nova is a well-known name. Nowadays, it’s rarer if you haven’t heard of it. Most likely, you’ve scrolled past a curvalicious Insta-hottie rocking one of the brand’s body-hugging pop-colors on your newsfeed.
The company’s growth has been described as “explosive” by founder Richard Saghian, who said that within the past year, the site has had 75% of its user traffic return to shop again within 90 days.
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Although the brand is active on social media, the most appealing part of the brand are the low-cost pieces.
Fashion Nova has grown to be so much more than just a retail brand in the short time it has been around. It can be seen as a statement of activism today.
It’s hard enough finding decent clothing, and everyone has their own preference on what types of clothing match them best, Fashion Nova offers styles that flatter any type of body, even accommodating styles that fit pregnant women.
Saghian shared his thoughts on Fashion Nova’s resolve, and how its mission includes discontinuing the idea that revered fashionOnly the runway is where authorities are allowed to enter.
“The concept is that the runways are dying. If you think about it, why did they have runways before? Because there was no internet. People are now looking at their feed for fashion inspiration more than they are the runways.”
And though Fashion Nova hasn’t been the first to capitalize on this market, the product line is able to offer customers something others haven’t. Known for its active social presence, what attracts costumers most is the low-cost, affordable clothing.
Fashion Nova has over 500 sewing facilities. 80% of Fashion Nova products were made in LA. Since it’s such a high volume of consumers, the company launches 500 new pieces a week, offering their audience a variety of garments, accessories, shoes, beauty accessories, and more. Dresses and jeans don’t cost more than $50, and shirts can be found as low as $5. Flat rate shipping for 2 days costs only $6
With over 3,000 active ambassadors, the brand has partnered with trend-setting influencers like Cardi B, Kylie Jenner, Nicki Minaj, and Amber Rose to vouch for the company and gain loyalty to their fans, increasing revenue, and has been noted for on-boarding the flyest trailblazers in the game, like Frankie Bikini’s Sophia Jamora.
Fashion bloggers across the Internet are also happy to be able change their outfits frequently without breaking the bank.
Fashion Nova will sometimes pay people to advertise their clothes or send them new products. Bloggers can then offer discounts to their followers, gaining trust and notoriety instantly.
Fashion Nova seems less relevant at the moment. fashionIt’s all about showing women of every age the options they have.
The company has amalgamated a bigger vision into one site: No matter who you are or what you look like, no matter how small or large, no matter what stage your body is in, Fashion Nova’s clothing will have you looking very fly for very little.