MACMILLANCancer Support, just like all other charities has seen a surge in demand while fundraising income dropped dramatically since the beginning of the coronavirus epidemic.
Due to social contact restrictions, local groups have not been able to assist. A group of models from Ilkley made an impromptu virtual help last year. fashion show with their own clothes, filmed from their own gardens, driveways and country paths and raised £3,000 to help Macmillan services continue.
A spokesperson for the Ilkley Macmillan Fundraising Committee said: “This year, to capitalise on the idea, the volunteers have put together another showFilmed around the beautiful town of Ilkley, and its surrounding areas.
“This year also, with supportive local retailers now re-opened, it has been possible to present a proper virtual fashion showAnd showThat sense of normality that everyone craves.
“The Macmillan Yorkshire Appeal to raise £1 million will be the beneficiary of the Ilkley Virtual Fashion Show, enabling them to be there for every person in Yorkshire who needs their support as cancer patient, family and carers.
“Every donation received will stay in Yorkshire and help to fund more Macmillan posts, such as the speech and language therapist at Airedale Hospital and emergency response and vital services, some based at Shipley, for the 179,000 people currently living with cancer in Yorkshire.
“Each area of the county has identified where funding is desperately needed and our models and retailers know that their contribution will benefit the wider area of Yorkshire as well as close at hand.
“We hope that everyone who can will enjoy this year’s Virtual Show and will give generously to the Yorkshire Appeal either through the film’s just giving page or, if preferred, via the Ilkley fundraising group by contacting Barbara Varney on 01943 604947.”
A spokesperson for Macmillan added: “2020 was one of the toughest years in Macmillan’s 100-year history. While the pandemic has increased demand for our services and caused us to lose income due to our fundraising activities, we have also seen our income drop.
“Last year we lost over £1m in income across Yorkshire. Macmillan launched the Yorkshire Appeal to address this issue. It aims to raise additional funds for our emergency response and vital services to support the 179,000 cancer patients in the region.
“The long-lasting impact of the coronavirus pandemic has yet to be truly felt, but the current consequences of the pandemic are impossible to ignore. “We will do whatever it takes to be there for every person in Yorkshire who needs our services, but we need your help. Your support has never mattered more.”
Donate to the appeal at: justgiving.com/fundraising/ilkleymacmillanfashionshow