Home Fashion Brands Fashion Nova Fashion Nova Dress ‘Optical Illusion’ Goes Viral

Fashion Nova Dress ‘Optical Illusion’ Goes Viral

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A woman has shared her secrets with me “snatched” waist – an optical illusion created by her dress.

Influencer Jem – best known by her social media handle @x0jem_ – shared a video of herself wearing the $52 “Mind Of My Own Maxi Dress”Fashion Nova.

The multi-tone brown dress has a tie front at the waist. When worn up, it creates a sophisticated look. “crazy illusion”Of a small waist.

“Looks like I tied my organs together,”Jem captioned the clip on her TikTok profile.

The video has left its 3.2 million viewers in shock, with many stating it’s “very confusing”.

“My jaw just dropped,”One woman wrote.

“That is actually terrifying,”Another thought.

“I am so confused,”Jem replied that one man had made the statement. “Imagine my face when I first put it on. I was looking at it sideways.”

Eye tricking 'illusion dress' goes viral on TikTok - Latest Page News


Others said the video had persuaded them to buy the figure-hugging dress which according to the brand’s website, doesn’t appear to have been designed to deliberately give such a flattering appearance.

“Excuse me, ordering now,”One said.

“You have persuaded me, as soon as I saw this I ordered,”Another wrote.

“I’m going to order this for my holiday,”Someone else chipped in.

Jem’s Instagram followers had a similar response, describing the dress as “magic”.

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“Wow, that’s cool,”One wrote.

“Need that kind of magic in my life,”Another was also reached.


The Fashion Nova website still has the dress in stock in sizes XS-3X.

Illusion Dress' Goes Viral on TikTok for Taking Inches Off Waist

Jem, who states on her Instagram profile she’s an ambassador for the global clothing brand, has modelled other figure-hugging dresses online.

Fashion Nova's viral 'illusion dress' takes over TikTok for flattering fit - Planet Concerns
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She shared a recent photo of herself in a see through white dress, which showed off her bra and underwear as well as a body-con gown that showed off her cleavage due to a daring cut-out at the bust.

Continue the conversation @Jaxson Wong

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