The United States will be showered with love as 53% of its adults are planning to celebrate this Valentine’s Day. Consumer excitement has not been dampened by the pandemic. About 27% of those who aren’t celebrating the occasion, plan to do so. The total spending would reach $23.9 billion, up from $21.8 billion in 2021. per NRF.
Google Search January data revealed searches “Valentine’s Day gifts for her”grew by 300% year-over-year and searches for “best Valentine’s Day gifts for him”They were up 200%. The report shows that consumers are spending $175.41 an average this year, which is about 6% more than last year. Naturally, the day is great for business. The heart of the day should be spent exchanging gifts, such as chocolates, greeting cards and flowers, or gifting precious metals.
Let’s dive a little deeper:
Flowers, cards and candies continue to be ageless
Since the pandemic can’t affect exchanging gifts like classic candies, cards and flowers, these businesses should see no adverse impact this year. Around 56% of consumers plan to buy candies. Next, greetings cards (40%), and flowers (37%). The Hershey CompanyHSY is likely one of the best investments this year. Shares of companies such as 1-800 Flowers.Com Inc.FLWS also needs a push-up.
He deserves diamonds, so why not gift them to him?
Apart from candies, flowers or greeting cards, gifting jewelry this Valentine’s Day has become popular than ever before. Total jewelry spending It could reach a maximum of $6.2 billion, per NRF. Around 30% of men (up 27% in 2021), and 14% of women (14% in 2021), plan to purchase jewelry. The spending projections have also increased. Per person spend for men rose from $59 to $75 in 2021, while per person for women went up to $24. Zacks Rank #2 (Buy) Brilliant Earth Group BRLT This is a great option.
Gifting An Experience: A Booming Trend
Around 41% plan to go out for a night while they are there (up from 33% in 2021). 41% of respondents plan to gift experiences, up from 36%Last year. Restaurant ETF is a good example of this. AdvisorShares Restaurant ETF EATZ and enjoy ETFs like Defiance Hotel and Airline, and Cruise ETF CRUZ ALPS Global Travel Beneficiaries ETFJRNY should be able to benefit.
Shopping Online Amid the Pandemic
Online purchasing would continue to rule as about 41% of consumers are planning to buy their Valentine’s gifts online this year — the highest in the survey’s history. ProShares Online Retail ETFONLN is one beneficiary of this trend. It’s hard to forget all the celebrations. Amazon AMZN, the hot destination for online shopping
Dollar Store: A Winner Too?
It will continue to be a popular trend to visit department stores (32%), discount shops (28%), and small businesses and specialty shops (18%). Small businesses have been a top choice for shoppers in the last five years. Several discount retailers like Costco COST and Dollar TreeDLTR may be the winner of this trend and make a splash. VanEck Vectors Retail eTFRTH is a winner
America’s Infrastructure Stock Boom Will Take Hold
The massive effort to rebuild the crumbling infrastructure of the United States will soon be underway. It’s bipartisan, urgent, and inevitable. Trillions of dollars will be spent. Fortunes will be made.
The only problem is “Will you get into the right stocks early when their growth potential is greatest?”
Zacks has released a Special Report to help you do just that, and today it’s free. Find 5 companies that are looking to make the most of construction and repair of roads, bridges and buildings. Plus cargo hauling and energy conversion on an almost unbelievable scale.
These opinions and views are solely those of the author. They do not necessarily reflect those expressed by Nasdaq, Inc.