SOEZI bridges the gap between press-on nails from the west and the authenticity of western nail care. Amazon Beauty is collaborating with us. Take your pick from more than 100 designs on the platform. Established by the it-girl Asli Sona and lawyer-turned-entrepreneur Srishti Raai, SOEZI will give you the best of both worlds.
“In the simplest way, I would describe SOEZI and Amazon Beauty to solve everyday beauty problems.” said Co-founder and Bollywood’s Asli Sona, Sonakshi Sinha, further mentioning, “We started the brand to give the customers a quick-fix for their nails, and deliver quality press-on nails at their doorstep. We are thrilled to launch on Amazon Beauty ahead of the festive season. It will give us the opportunity to widen our reach and have SOEZI products accessible pan-India.” Sonakshi’s insights and philosophy coupled with the methodical approach of Srishti’s entrepreneurial mindset led to the creation of SOEZI.”
A devotee to great nails fashionRaai had to go to salons with a full schedule. The pandemic exacerbated this problem, which demanded innovation in the beauty sector. The press-on nail brand SOEZI is a solution to the gap in India’s beauty industry. Raai discusses the issues she encountered in India when using press-on nails. “Typically, users are torn between quality, price, and feasibility.”
SOEZI solves the problems that modern Indian women face every day. “It is not just a product but a full experience that empowers you.”Raai mentions. Innovating products through its techniques and keeping it glamorous through its collections, Raai is making the nail game SOEZI for all of us by focusing not only on glam nails but also on fab nail health through SOEZI’s products. Her philosophy? Press-ons shouldn’t be painful. SOEZI protects your natural tips with formulas that nourish them. She is now launching the long-awaited beauty brand, SOEZI, on Amazon Beauty!
“Flexibility is a major factor that led to this collaboration between SOEZI and Amazon Beauty.” Crafting a win-win situation, by linking SOEZI with an untapped market, it aspires to advance and supplement Amazon’s nail moment by adding to its value. SOEZI’s genius in understanding how best to reach the right audience through the right logistics, acquisition, and marketing, creates a mutual growth environment for both brands. SOEZI is now closer to the right audience (you) thanks to this collaboration.), who loves a little self-care session with your nails.
Saurabh Srivastava is Director and Head of Amazon Fashion India. “We are thrilled to associate with SOEZI, a range of press-on nails by Sonakshi Sinha and Srishti Raai’ on Amazon Beauty. This is a first-of-its-kind launch and is in line with our vision to transform the way India shops beauty. Ahead of the festive season, we are sure this will help us cater to quick, last-minute hassle-free, ready-to-wear stylish demands of our customers as they prep for the festivities. The styles are fashionable, festive, bold, fun and will surely be a hit among our customers. Amazon.in remains committed to deliver a wide range of selections, convenience and value to our customers.”
AmazonBeauty may have a knack for providing the best products to even the most remote customers, but SOEZI has been a pioneer in such a niche market and is sure to be a benchmark in India’s beauty and nail industry.AmazonBeauty is also known for its excellent customer service and A+ content. This allows for a seamless cross-transaction between the two brands.
Raai is optimistic about the future of SOEZI. “Maybe soon our customer needs and the market will take us further than nails, but for now we are here to nail our press-on and nail focused game.”This strategy will benefit both SOEZI as well as Amazon Beauty over the long-term. For those who love DIY, nail treatments are about to become SOEZI!