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Saudi Design Festival opens in Riyadh

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Saudi Design Festival opens in Riyadh

RIYADH: The largest motor showThe Arab world was launched with more than 100 global automotive brands, and plenty of interactive experiences for car- and motorsports enthusiasts in Riyadh desert.
Autoville, the Saudi International Motor Show (or Autoville) opened its doors to all on Saturday to celebrate motorsports and car culture. It aims to replicate the success of the Geneva International Motor Show and others like it in Paris or Frankfurt.
The festival will feature top automakers and professional drivers, such as Abdulhadi Al-Qahtani (saudi professional driver, two-time Guinness World Record breaker), professional drifters Ken Block, Vaughn Gittin, Remi Bizouard (motocross freestyler), and professional drifters Ken Block.

Photos from Autoville, the Saudi International Motor Show’s first day. (Supplied)

Autoville, which is organized by the Saudi Conventions and Exhibitions General Authority (“SCEGA”), markets itself as a “Conventions and Exhibitions General Authority”. “revolutionary and interactive alternative”To the traditional motor showThere are seven main zones that cover an area of 1.7 million square metres.
It also has a competitions area, a live action area, and a robotics section.
Amjad Shaker, acting CEO at SCEGA, stated that Autoville would be a success. “unleash the untapped potential” of the Kingdom’s exhibition, conference and entertainment sector. He said that the authority had “pulled out all the stops to ensure a worthy and pioneering event.”
And the Kingdom is no stranger to car culture and motorsports, having recently hosted the penultimate race of Formula One’s last season in Jeddah.

American automotive racing team RTR Team drifting in their Ford Mustangs in Live Action Arena. This creates scenes for fans and enthusiasts. (Supplied)

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It also hosted the Jeddah International Motor Show last December. Before that, the Riyadh Internaional Car Show was co-hosted with the Ferrari Festival. This saw more than 600 cars and the presence of Mick Schumacher (HAAS F1 Driver), the son of F1 World champion Michael Schumacher.
Since 2020, the Kingdom has hosted the Dakar Rally championship. Diriyah has been a regular on the Formula E calendar from 2018 and the new electric rally championship, Extreme E, was officially launched in AlUla in April 2020.
These events are in addition to the 10 international Cars & Coffee events that have been held in the Kingdom ever since 2012.
Autoville’s doors are open daily from 12:00 p.m. until 10:00 p.m. Tickets can be purchased through the official website autoville.me.
Car lovers have already taken part in Autoville’s many interactive experiences.

The festival’s attendees cheered American automobile racing company RTR Team as it drifted through the Live Action Arena. It created scenes for the enthusiasts and fans. (Supplied)

Professional car drifter Chelsea DeNofa showed fans the lines at the event’s Drift School, while US automotive racing company RTR taught attendees some pro skills behind the wheel. Fans were drawn to the Tokyo Drift drive, which featured scenes from the film. Suzuki also invited fans to its Swift model with top professional stunt driver, who showed them how it’s done.
Shaker said Autoville “enriches the country’s efforts to bolster the national tourism and exhibition industries with massive audience shows that attract experts, motorsport enthusiasts and the general public.”
He said that events such as Autoville were also important. “add tremendous value”Major investors in event management as well as the automotive industry have been attracted to the Kingdom. He said that these events bring business to local hospitality establishments, including retail, food and entertainment, all of which help make Riyadh one of the world’s best cities — a primary target of Saudi Vision 2030.
Saudi Arabia’s Health Ministry will also be present at this festival with a full team available to provide eligible visitors with their third COVID-19 shot. The team will promote health measures and encourage people to follow them.

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— Autoville_me (@Autoville_me) January 8, 2022

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