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Sally Beauty Holdings Is Helping Beauty Entrepreneurs Take Their Businesses to the Next Level

Sally Beauty Holdings Is Helping Beauty Entrepreneurs Take Their Businesses to the Next Level
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The 2022 Cultivate Accelerator program continues to support the beauty industry’s diversity and growth in its third year

DENTON Texas, April 14, 2022 /PRNewswire/   Sally Beauty Holdings, the leader in professional hair color, just launched its third Cultivate Accelerator Program focused on bringing beauty entrepreneurs’ business plans and visions to life. The program was established to support small businesses in the hair care, nail, and hair color categories.  

Sally Beauty, a pioneer in the field of launching new brands, was the first national beauty retailer offering in-store distribution for Mielle Organics, The Mane Choice and Arctic Fox. “It is extremely challenging for new brands to break into the beauty industry due to its competitive nature. We want to give entrepreneurs a chance they otherwise might not receive,” Maryann HerskowitzSally Beauty Group Vice President of Merchandising

This was the driving force behind the Cultivate Accelerator Program’s launch in 2018. It was created to provide new brands with the opportunity for scale by offering distribution and access a national audience. It was a success for winning brands CurlanistaAnd PuffCuffto new heights. Ceata Lash shared the following: “receiving the President’s Innovation Award and being accepted into the Cultivate Program was an entrepreneurial ‘pinch me’ moment. We were thrown into the retail side of e-commerce where we learned invaluable lessons at a breakneck pace in real-time. I can’t thank Sally Beauty Holdings enough for the experience, and I hope to continue this partnership for many years to come.”Past winners include Peculiar Roots, Patti Yankee, UniQurl, True + Pure Texture.

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Sally Beauty Holdings understands that it is not enough just to get products into the hands of consumers and stylists. It is also important to grow and mentor the people behind the brands, providing ongoing support. The program supports this commitment by empowering beauty entrepreneurs and is strategically designed for small businesses to scale. It provides two winners who are well-deserving with mentorship, distribution at Sally Beauty or Cosmo Prof and ongoing support. $30,000The founders split the funding by a total of $2.5 million. Finalists will have the opportunity to participate in a 4-week virtual bootcamp where experienced Sally Beauty Holdings executives provide guidance in key areas, such as marketing, legal, E-commerce and store operations. The boot camp was designed to help brand founders succeed and to teach them how to create a business plan, grow their businesses, and make their dreams a reality. Each founder will present their business plans to Sally Beauty Holdings executives at the end of the boot camp.

Cultivate Accelerator Program previously focused on female founders. The retailer expanded the program to include a wider range of beauty innovators. “As we continue to see the beauty industry grow and diversify, it feels like the right time to open the program up giving more entrepreneurs an opportunity to advance their brands,”Herskowitz. “This change was made with our customers in mind. Opening the program up allows for more innovation and unique products that help serve our customers’ everchanging needs.”

The 2022 Cultivate Accelerator Program is open to entrepreneurs and innovators that have a social media presence and are not distributed by other major retailers within the following categories– hair care, hair color, hair tools, and nails. Applications are being accepted through April 22, 2022. Visit the Cultivate Accelerator Program website to learn more and apply. SallyBeauty.com/Cultivate.

About Sally Beauty Holdings, Inc. 
Sally Beauty Holdings, Inc. ( NYSE: SBH, the global leader in professional hair colors, distributes professional beauty products worldwide through its Sally Beauty Supply & Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Beauty Systems Group stores, branded as CosmoProf® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 10,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, intended for use in salons and for resale by salons to retail consumers. Visit Sally Beauty Holdings, Inc. for more information. https://www.sallybeautyholdings.com/.

SOURCE Sally Beauty Holdings, Inc.

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