Gurugram-based company Sowtex, an online marketplace for the fashion textileindustry, has launched a Sowtex Design Lab which is an integrated platform forDigital design and development by Tukatech, a leader of 3D printing fashionTechnology. TheDesign Lab supplies fabric and trim manufacturers. fashionDesigners, apparel producers, and fashionBrands theDigitally design and develop fabric at a low cost. It offers access to thousands of fabrics and trims. textileYou can also find suppliers and details about availability, pricing, and specifications.
Sonil Jain is the founder and CEO at Sowtex. “We launched this in July. This technology was much needed for its sustainability, speed and efficiency. And Covid made the adaptation of technology faster. “Instead of spending weeks in sampling, designing and costing; Sowtex platform users can pick fabrics, designs, and trims on the platform and give them life with Tukatech 3D visualiser. This reduces the entire process from weeks to just 2-3 hours. Users can make firm commitments on costs, timelines and order quantity; and prevent order cancellations and loss of reputation,”Jain agrees.
Sunil Jain and Sowtex
Sowtex is the first sourcing platform that allows for end-to-end design, development and production processes.
“We already have 13,000 businesses — suppliers, fabric mills, garment manufacturers, exporters and buyers on board. They had all their material listed on the platform, but with this collaboration, we indicated the entire solution with the 3D model technology by Tukatech, so customers can create their own fabrics with the designs in their mind,”He continues.
Any designer, or any garment factory, can take the virtual factory can take the virtual designs without physically buying any fabric or trim, convert it into a garment, and present it to end customers. Once they receive an order, they can track it back theProcess and connect theGet the fabric and trim from suppliers “The technology is not new but was available at a very high price. So, we are providing this technology to people in India on a subscription- based model. With a $50 subscription, they can do it all. You can see the model online from all profiles and can change the fabrics, design and trims accordingly.”
The aim is to not restrict a designer’s creativity, but enable them with theRaw material and tools “When everything gets approved, we can provide the fabric to the customers from the mills nearby. Earlier, we just provided the raw material solution. But now, we are also providing designing tools. The technology can be used for all fabric and techniques. Be it weaving, printing, and embroidery or knitted,”He continues.
They have no direct competition in the moment theOr global IndianMarket “Some open platforms like Clo 3D, Optitex, Indiamart, and Alibaba, are offering a part of what Sowtex integrated Design lab is providing. Moreover, our competitors don’t have a subscription model which becomes very affordable for small and medium companies. Also, they don’t have an extensive library of fabrics , trims and embroideries.”
Integrated digital design development does more than just increase productivity. theIt increases efficiency and speed, but also eliminates theNot required forIt is very beneficial to have the fabric samples touched up and parcels handled. the current times. It also reduces the amount of time, materials, and money that are required to design and develop traditional products.
“We already have got 10 clients onboard, and this collaboration will strive for efficiency and cost effectiveness,”He draws a conclusion.
In a nutshell
This technology eliminates the need for fabric samples to be touched by a person. the current times. It reduces wastage of time, resources, fabrics, and money.