Home Fashion Brands Fashion Nova ‘Optical Illusion’ Fashion Nova Dress Goes Viral on TikTok

‘Optical Illusion’ Fashion Nova Dress Goes Viral on TikTok

'Optical Illusion' Fashion Nova Dress Goes Viral on TikTok
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  • A TikTok was posted by an influencer that featured a Fashion Nova dress. It appeared to shrink her waist.
  • The dress quickly became a hit and was briefly sold out while users attempted to make the optical illusion.
  • A TikTok similar to the dress was posted on a different account last December.


Maxi-dress by fashionFashion Nova went viral after a TikTok video showed the brand appearing to create an optical illusion which minimizes the appearance and size of the waist.

The clip was uploaded on October 9th and posted by a fashionInfluencer who goes by the name “Jem,”It has been viewed over 2.7 million times. The dress was briefly sold earlier this week.

The viral TikTok The photo, which was posted under the handle @xojemian shows Jem pulling the belt until her waist appears to shrink dramatically. It looked like Jem was wearing the dress, according to one TikTok commenter. “cut in half”It is a result.

An Instagram The bio of Jem’s TikTok profile mentions a account with over 400,000 followers. Jem can often be seen wearing clothes from Missy Empire and Pretty Little Thing in various Instagram posts. “partner”Brand.

Jem refers, in her TikTok clip, to the dress as “viral.”The dress seems to have exploded in popularity after she posted about her experience.

Many viewers commented on the viral TikTok video, claiming they were “confused” by the video — unable to work out how Jem’s midriff drastically reduced as she tied the dress. Others thought they had discovered the secret to the illusion.

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One theory that has been floated by many commenters is that Jem stood in front of her dark doors created the illusion of an hourglass. They speculated that by having a dark background, the darker-colored patterns in the waist area of the dress could blend into it, creating the illusion that the dress has a cinched waist. Jem responded to one commenter that said this. “Don’t give away the illusion!”

Several users also stitched and duetted the video — two features that allow users to include clips from someone else’s TikTok video in their own posts — to try out the dress and see the potential illusion for themselves.

One TikTok stitched Plus-size fashionNana Castro, an influencer, has accumulated over a million views since Friday’s posting.

A similar TikTok was posted by @jemianxo in December 2013 to the one currently trending virally. The account holder appears to have made the video private at the time of writing.

Insider was unable to confirm who the owner of this TikTok profile is. The account has 100,000 followers, while @xojemian has 4,215 followers.

The TikTok, posted December 12th on @jemianxo, attracted 3.8 million views and was then made private. However it seems to have attracted very little attention compared to the video by @xojemian.

The dress is called “Mind of My Own”Fashion Nova’s website lists the item at a discounted retail price of $23.99 Insider discovered that the item was sold out yesterday, according to several commenters on Jem’s TikTok. It appears to be back in stock at the time of writing.

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Insider requested comment from Jem and Fashion Nova, but they did not respond immediately.

You can find more stories like this from Insider’s Digital Culture Team here.

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