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Naomi Osaka Designes a Sustainable Levi’s Collaboration That Pays Homage to Her Japanese Heritage

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Levi’s® x Naomi Osaka | Campaign Imagery

Courtesy Levi’s

Naomi Osaka is building her. fashion empire.

The tennis pro just announced her latest collaboration — a limited-edition womenswear line in partnership with Levi’s — that pays homage to her Japanese heritage.

Levi’s® x Naomi Osaka | Campaign Imagery

Levi’s® x Naomi Osaka | Campaign Imagery

Courtesy Levi’s

The Levi’s brand’s x Naomi Osaka collection will be available Aug. 24 at select Levi’s stores and online. It includes four upcycled denim pieces, a kimono ($380), two lace-up shorts (150), three shorts with crystal fringe ($250), as well as a trucker jacket which has been reimagined to look like a bustier blouse ($180).

“I always loved wearing kimonos when I was a kid. So, to be able to do it in denim felt really different and a bit unexpected,”Osaka spoke in a press release announcing the standout designThe package includes a matching belt and obi. “The sustainability aspect was super important to me. And I love that every piece in the collection has been recycled or repurposed from old stock.”

Levi’s® x Naomi Osaka | Campaign Imagery

Levi’s® x Naomi Osaka | Campaign Imagery

Courtesy Levi’s

The four-time Grand Slam champion, who represented Japan at the 2020 Olympic Games, also stars in the campaign for the upcoming collaboration, modeling the denim pieces with sneakers and gold accessories to reflect her feminine-meets-sporty personal style.

RELATED: Naomi Osaka Wonders “What am I if I’m not a good tennis player?” in First Trailer for Netflix Doc

Levi’s® x Naomi Osaka | Campaign Imagery

Levi’s® x Naomi Osaka | Campaign Imagery

Courtesy Levi’s

The campaign video for Levi’s x Naomi Osaka features the activist and athlete sharing that she used to spend money with her sister, Mari Osaka (who is also a professional tennis player). “hours and hours on end” sketching designs. “It’s always been a thing for us,”Osaka speaks out about her lifelong love for Osaka fashion.

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The star — who has collaborated on collections with Nike and Adeam and starred in Louis Vuitton and TAG Heuer ads — appeared in Levi’s “Beauty of Becoming”This year, series were released earlier.

The video and powerful campaign highlighted the “journey of becoming”With an inspiring lineup of stars such as Willow and Jaden Smith, 13 Reasons Why’s Brandon Flynn and actress and model Leyna Flower, celebrity stylist Karla Wehrch, activist Dolores Huerta and Haben Girma, disability rights advocate Habengirma, and Osaka to name just a few.

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Levi’s® x Naomi Osaka | Campaign Imagery

Levi’s® x Naomi Osaka | Campaign Imagery

Courtesy Levi’s

RELATED: Naomi Osaka stars in a new Levi’s campaign and opens up about her future in fashion design

“It was important to share my story in case I can help or inspire anyone,”Osaka spoke to PEOPLE at that time. “My goal is really to raise awareness, so this campaign gave me that platform, which I’m very grateful for.”

The tennis champion also spoke out about his desire to play again. designMore collections are planned for the future.

“I’d like to start my own brand one day, probably together with my sister,”She said. “But for now I’m loving collab’ing with some great designers and learning the craft and the business.”

The Levi’s-x Naomi Osaka collaboration is now available in select Levi’s stores as well as on the brand’s mobile app.

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