MILAN — “Energy” was a recurrent word during the press conference Italy’s Camera Della Moda president Carlo Capasa hosted on Tuesday to officially present the Milan Fashion Week schedule.
Capasa expressed satisfaction about the return of physical events. This will account for 125 out of the 173 appointments. show week, which will be from Sept. 21 through 27.
“We’re inverting the trend compared to the last couple of [mainly digital] editions, which is something that gives us a powerful injection of energy at this moment,” Capasa.
Milan will host runway shows for multiple brands
The schedule features 42 IRL events out of 65. Roberto Cavalli is back under Fausto Puglisi’s creative direction. Moncler and Boss are also returning to the calendar to host physical events. Milan will host runway shows for brands like Vitelli, HUI, and Maison Margiela MM6 Maison Margiela.
Fendi (Prada), Versace, Missoni Salatore Ferragamo Salary, Salvatore Ferragamo Marni, Max Maraa, Jil Sander and Alberta Ferretti are some of the established brands that will present their collections live. Emilio Pucci. Dsquared2, Antonio Marras. GCDS and Philipp Plein are others who will be presenting their collections digitally.
According to reports, Gucci will travel to Los Angeles to show its next collection on November 3, which coincides with the LACMA Art+Film Gala that takes place on November 6. fashion house is the presenting sponsor and the founding sponsor. The brand will host an event called “House of House”. “Vault” Milan Fashion Week, whose details are still to be revealed.
Moschino and Bottega Veneta are missing from the Italian schedule as the former will showcase its women’s spring 2022 collection as part of New York Fashion Week, while the latter, after decamping to London and Berlin, will stage a show Detroit, October 21, 2008.
Gucci will not be the only event on the Milanese calendar. “The Way We Are” exhibition marking the 40th anniversary of the creation of the Emporio Armani brand and to be staged at the Armani Silos venue, as well as cocktail parties celebrating the 20th anniversary of Pomellato’s “Nudo” collection, Chiara Boni’s 50 year career and the 60th Anniversary of Marcolin’s eyewear business.
The annual “Green Carpets Fashion Awards,” this year Camera della Moda will forgo the event that traditionally wrapped the city’s fashion September week. The collaboration with Livia Firth, Eco-Age agency and the Italian Embassy has ended. fashion chamber will hold the event again next season under a new title. “CNMI Sustainable Fashion Awards,”Capasa stated that more details will be revealed on Sept. 22 when the organization will host an occasion. However, Capasa said that while the concept will change and continue to recognize the efforts of those who are exceptional in applying sustainability principles in their work, the concept will not change. fashion.
Milan Fashion Week will kick off with the We Are Made in Italy presentation (Black Lives Matter in Italian Fashion Collective) digital presentation.
This gives five new talents, all people of color, the chance to show their collections in a video made by Antonio Dikele DiStefano. He is also the writer and director behind the Netflix series. “Zero.”
The Milan schedule will also mark Roberto Di Stefano’s debut on the official calendar, which includes labels such as Colville, Andreadamo and Defiance By Nicola Bacchilega.
Upon the screening of the movie, all physical events will be visible “Green Pass” as per the Italian government’s decision. The pass allows citizens to enter bars, restaurants, bars, cinemas, and other indoor venues by certifying that they have been vaccinated or read negative to a COVID-19 test in the past six months.
Capasa strongly encouraged everyone to get vaccinated. “this is the only weapon we have against the virus” The positive economic effects of the vaccination campaign on the economy since the Italian election was highlighted. fashion industry’s sales significantly rebounded in the first half of 2021, registering a 24 percent increase compared to the same period last year.
Projections for the sales generated by fashion industries and categories like jewelry, beauty, and eyewear all combined show20.9 percent growth in 83.1 billion euros to 2021, compared with the 68.8 million euros in 2020.
Camera della Moda’s positive projection of a return to pre COVID-19 levels would still not be a significant improvement on the 90.2 billion euros in sales generated by these industries in 2019.
“If the Christmas holiday season and relative sales will go well and this projection is confirmed, we would recover 15 billion euros out of the over 22.5 billion euros we lost last year. We wouldn’t make up for all the losses but we aim to recover the rest in 2022, if not even grow next year. I think there’s great attention on Italian fashion right now, and data on our export performance confirm this,”Capasa.
By 2021, exports will have risen 24.5 percent and will reach almost 70 billion euros. This is a significant increase from the previous year.
Exports of Italian goods were up in the first five months of the year fashionExports of goods increased 27.6 percentage. Top destinations were France, Germany, Switzerland, and China. Exports increased by 31.9 percent and 93.9 respectively compared to last year.
As for Milan Fashion Week’s attendance, Capasa said that European and American buyers and members of the press are expected, while fashion operators from China won’t be present due to travel limitations.
Camera della Moda included many initiatives to increase the international appeal of this event.
These are the six editions of “Budapest Select,” Highlighting four Hungarian brands, and the first attempt of the “Fashion Bridges” It launched the project in collaboration with South African institutions and South African Fashion Week earlier in the year. Four former students from Polimoda were paired up with young designers from the SAFW to create capsule collections that will be shown at Milan Fashion Week before heading to Johannesburg Fashion Week at October’s end.
Milano Moda Graduate, the seventh edition, will feature nine talents from different Italian countries to further support young talent. fashionRinascente will promote emerging brands Amotea, Des Phemmes, Federico Cina, Froy, Traffico as part of the “Milano Fashionable Project”Camera della Moda is the retailer who developed the initiative.