STREET STYLE: Isabel Marant is indicating its expansion into China through a fashion show,A dance performance and concert will be held in Shanghai on Wednesday in conjunction with pop-up shops in two other cities.
The French fashionbrand plans to more than double its presence in China’s retail market over the next four-years. “Isabel Marant Hits the Streets” Event in front of 300 guests at the E-Sport Culture Center, Shanghai at 8:30 p.m. The brand stated in a statement that it will be livestreamed via Weibo, Tmall and isabelmarant.com.
The venue, which measures 21500 square feet, will be transformed into a miniature replica of the metropolis. Dancers will perform in a decor that includes brick walls, hidden doors, street food stands, and neon lights.
The runway show will feature Marant’s fall 2021 designs for women and men, originally presented online in March, alongside a capsule line created in collaboration with Chinese artist He Han, including a limited-edition version of the brand’s signature Balskee wedge sneaker.
The Isabel Marant pop up store in Chengdu (China). Courtesy Isabel Marant
The runway collection will be available in two pop-up shops in Beijing and Chengdu the next day. show. Marant also plans animations for its 11 Chinese stores. The most recent one opened in Chongqing in august.
A spokesman for the label said that it plans to open four to five new stores per year in China over the next four-year period. It plans to open a store at MixC World. mallHe said that he is currently in Shenzhen and that he has other projects in the works for Wuhan, Shenyang, and Beijing.