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Hyderabad designer Ishita Singh joins the upcycling bandwagon with label ‘Karoai’

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Karoai by Ishita SinghTurn textile waste into home accessories, face masks, and bags

At theAakruthi Vasstra hosted by theCrafts Council of Telangana HyderabadOne of them is theStalls that caught the attention of the public were ‘Karoai’. Founded by Hyderabad designer Ishita Singh? labelKaroai specializes in accessories made from upcyclingTextile waste

“The word ‘Karoai’ is of Punjabi origin and means ‘to embellish’. Since the line of products intends to give new life to old textiles and embellish them, I thought this would be an apt name,”Says Ishita, whose primary label Anhad has dressed celebrities like actor Genelia D’Souza and a host of other textile and fashionFor 18 years, enthusiasts.

The pandemic that erupted was Ishitato reflect on eco consciousness and do something she has always wanted to do the last few years — recycle or upcycle textile waste to create a line of products.

“I was shifting things from my studio and there were pieces of textiles that we hadn’t used for garments. I am aware of the volume of textile waste generated in the country and how much of it goes to the landfills. Karoai is my way of doing my bit,”She says that she is interested in joining theThe number of design houses is steadily increasing theCountry that wants to minimize wastage in their studios.

Ishita Singh

She started working on this line eighteen months ago, making one mask at a while. Face masks were made from excess yardage. withAdd a touch of embroidery “We donated masks to the frontline workers of GHMC (Greater Hyderabad Municipal Corporation), a few departments of the Telangana state government and voluntary organisations. Approximately 2500 to 3000 masks were donated. On our Instagram account (@anhadbyishita), we got enquiries from our clients as well,” IshitaRecalls

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Encouraged by theWith her support, she started designing place mats, table runners, and bags in a variety of fabrics and had her staff embellish them. withLaces and embroidery At the moment, six women are part of Karoai’s workforce.

Karoai also designs home accessories that target masks. the upper middle class buyers who’ve shown keen interest in adding sheen to their homes during thePandemic: “When I was home bound during lockdown, I looked for ways to dress up my home. I noticed similar interest in others,” IshitaObserve.

Table mats and coasters

The masks are priced at ₹100 and ₹150, while a set of placemats can go up to ₹2000.

Coasters made from denim fabric are a hit withHer clients are IshitaGujarat is now the place to buy textile waste, especially denims. It is planned to collect the old clothes from clients and friends locally. upcycling.

Karoai also has made it possible to make a difference. IshitaReexamine her approach to Anhad. If she cuts fabric for a Kalidar kurta, theExcess fabric can now be used for accents the kurta or the dupatta.

Handbags, gift boxes, and upholstery theHospitality sector is in theOffing. She hopes to establish a larger production unit and introduce more products. theComing year.

(For more information on Karoai, visit @anhadbyishita Instagram)

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