How the new Range Rover painstakingly achieves its less-is-more design

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How the new Range Rover painstakingly achieves its less-is-more design

LOS ANGELES — When the new Range Rover was revealed in North America for the first time Monday underneath the epic, spherical Oscars museum theater, Land Rover designGerry McGovern, director of the film, spoke repeatedly about his philosophy of “modern, reductive design”Driving the latest version of an automotive icon. By “reductive”McGovern stated that he meant no excessive lines or ornamentation. The former is a common theme in the automotive industry, but the latter is something the Range Rovers have been experiencing, especially after mid-cycle refreshes. McGovern quoted Ludwig Mies van der Rohe, the famed architect. “less is more”He showed admiration for Coco Coco Chanel, who he said “Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.”

But, much like an architect. fashion designerIt is essential to pay attention to every detail when choosing a minimalist and clean aesthetic. To hide imperfections in cut lines or improper construction, you can’t rely solely on bodywork slashes or creases. “God is in the detail,”Van der Rohe said it also well. 

What does that mean for the Range Rover Let’s look at some examples.

Most cars have a trim piece that runs above the doors and meets windows for water clearing and finishing. Above left is the Range Rover Sport. However, the previous Range Rover had this trim. The new Range Rover is shown above right. It has no such trim to give it a sleek, clean appearance. 


Another example is the Range Rover’s aluminum roof, which is laser welded to its aluminum body side within a half-millimeter tolerance. According to Nick Collins (Executive Director of Vehicle Programmes at Land Rover), laser-welded joints can be common. However, using aluminum for such joints is uncommon. The result is visible only from the front, with only one line on the roof. This is in contrast to the Range Rover Sport which has a finisher panel, and therefore two lines.

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Then, there are the cut lines. The cut lines are the largest difference between the two. “bonnets”The new Range Rover Sport and the Range Rover Sport (above left). Is there a huge difference? Although it is not, it makes a difference. It allows for a thinner, fuller-length body line, which continues to line up with bonnet cut. See the difference below.


Also, notice how clean and flush both the body sides on the new Range Rover are compared with the previous-generation model (above left). This speaks to both the modern, minimalist design and the modern technology. designIt is possible to build it using the right construction methods.


The new is another detail that can be more difficult than it looks. “hidden-until-lit” taillights. The taillight panels can be distinguished from the piano-black trim piece that runs across the tailgate when they are not illuminated. Collins stated that Land Rover needs to use the most powerful LED-powered taillamps available to meet the legal requirements regarding luminosity. It was the only way for the surface to be completely black but still sufficiently light. 


2020 Range Rover Sport HSTRange Rover Sport HST

Finally, let’s talk about reductive. designThe idea of “less is more,”Just take a look below at the Range Rover Sport and the new Range Rover. The Sport has black-trimmed vents on its hood and front fenders. This frivolity is absent from the Range Rover’s new Range Rover. While it retains a trim part on the doors it no longer resembles venting (which has always been a curious phenomenon). designoption for the previous-generation model 

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There are many other examples, especially within, but this should give an adequate taste of what it takes to ensure that less is indeed more.

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