Instagram is a place for people who are passionate about sharing their ideas. showDifferent reasons may lead to people showing their best sides. People want attention or validation – or just share photos of their lives because everyone else is doing it. Businesses and brands use Instagram for a completely different purpose. They use Instagram to upload their products in order to attract new customers. This is also where they interact directly with their most loyal audience.
Fashion Nova is one brand that has used Instagram to great effect. It has grown to be a popular global brand thanks to Instagram. Fashion Nova customers are millions. They post pictures of themselves wearing the items and pose in different poses to gain likes or comments.
Richard Saghian, Fashion Nova CEO, stated that the brand saw a 600% increase in sales in 2017, in an interview with WWD. Google also reported that it was one of the most searched for brands. fashionThe year’s most popular brands
In this article, we’re going to take a look at how Richard Saghian, Fashion Nova’s CEO was able to completely master Instagram and use it to build the brand.
How Fashion Nova Mastered Instagram
1. They put the spotlight on their followers
Fashion Nova is attentive to its followers and fulfills their need for attention. Fashion Nova customers have uploaded photos of themselves wearing Fashion Nova products, making #NovaBabes a thing.
They also offer followers the chance of being featured on their page. Followers can tag the official account with the #FashionNova hashtag
The brand makes its fans feel special by doing this. It’s a win-win situation for both the followers and the brand because they both gain followers in the process.
2. Their Huge Influencer network
Fashion Nova has a large influencer network on Instagram and is partnering with fashionLifestyle bloggers with more than 400,000 followers to micro-influencers who have over ten thousand followers.
Fashion Nova has over 3000 followers who post photos of themselves in Fashion Nova clothing to their thousands. Fashion Nova has a lot of people following their Instagram account and purchasing products through their website using the unique discount codes they offer.
Fashion Nova items are more affordable than ever so people will rush to purchase them.
3. They Partner with high-profile celebrities
This was what put Fashion Nova on the correct footing and enabled it to experience a massive boom only a short time after its launch.
They partnered with big names such as the Kardashians and Jenners just a few months after their start. People were inspired to buy pieces when they saw their favorite celebrities wearing affordable brands. This resulted in a significant increase in sales and followers on Instagram.
Cardi B is another celebrity it partners with. Saghian claims that Cardi B wore Fashion Nova clothes before her music career. Their relationship only grew stronger after it happened. She wore Fashion Nova pieces often and mentioned Fashion Nova in her songs.
She released a collection in 2019 with Fashion Nova, which sold out in 24 hours.
Fashion Nova can remain ahead of the rest by building a strong relationship with celebrities to help them stay connected on Instagram.
4. Post engaging content
This is one of the reasons Fashion Nova’s Instagram following has been growing instead of declining. Instagram brands don’t post more than 10 posts per day, as they believe that people will not follow their pages if they are too frequent.
Fashion Nova, on the other hand, doesn’t have to worry about these posts. Richard Saghian doesn’t have to think about people unfollowing the brand page because they always release good content.
Fashion Nova releases more 600 new styles each week. It uploads 30 posts per day, one every 30 minutes.
Instead of people running away, you’ll see followers flooding the comments and tagging their friends to see the new style they just uploaded. They are also excited about commenting because they know that their comments will not be ignored.
Fashion Nova is attentive to all its customers.
Fashion Nova caters to a wider audience than many other brands. This is evident on their Instagram page. They are open to all types of people wearing their clothes. You’ll also notice people from various backgrounds.
When followers see someone like them represented on Fashion Nova’s page, they are more likely to purchase from the store. To be considered for the Fashion Nova page, they are encouraged to upload photos of themselves in Fashion Nova.
Fashion Nova also uses a unique method of uploading photos of models with different body types in the same clothes. They don’t only focus on the model body and neglect everyone else. They make clothes for everyone, and showcase their clothes to everyone.
Before they buy the product, the followers see how it looks on their bodies. They know how it looks on someone their size, whether they are buying a dress or jeans.
Fashion Nova makes you feel loved and accepted.
The Bottom Line
Fashion Nova has used other Instagram techniques fashion brands haven’t tried. They engage with their customers at a very high level. Because they feel connected to the brand, more people will shop with them.
Anyone running a brand should take notes from Fashion Nova’s textbook on using Instagram to grow their brands. Fashion Nova is nearing 19 million followers on Instagram, which means they haven’t stopped making the right moves. They make their followers feel special. It is working very well.