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Hey, Quick Question: Why Are Male Celebs All Getting Into Nail Care Lately?

Hey, Quick Question: Why Are Male Celebs All Getting Into Nail Care Lately?
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We are glad you stopped by our column “Hey, Quick Question,”We investigate seemingly random happenings within the fashionBeauty and cosmetic industries. Enjoy!

In a Recent Instagram live takeoverMachine Gun Kelly, Calvin Klein and Pete Davidson sat together at a salon, chatting about different guy stuff while getting their nails done. You could string the words to describe a lot of events that took place in 2021. “Machine Gun Kelly,” “Pete Davidson,” “manicures,”And “Instagram takeover”If we had been together a few decades ago, there would have been many follow-up queries. (And, let’s be honest, there are still a few loose ends that we’d love to tie.) But it was something that made perfect sense. These two famous celebrities and their mutual love for manicures.

Just a few weeks ago, Machine Gun Kelly (aka Colson Baker) released his own line of nail polish, Un/dn Laqr. The line was launched with 10 lacquers, with names like “Mary Jane”And “Slippery When Wet,”All are marketed as genderless. Megan Fox has been a prominent partner in MGK’s rise to stardom. She also released a new album and started an acting career. He’s not often seen without a manicure, if at all. So why not make a profit? After the first drop, the polishes were quickly gone.

Pete Davidson at The 2021 Met Gala.

According to celebrity manicurists in Los Angeles Brittney Boyce, who works for both MGK (and Fox) (she is responsible for their Recent headline-making chains-together look), the musician is extremely invested in his nail looks. “He’s always been into nails and we really got to step up his nail game together,”Boyce says so. They look great together, just like any good style partner. “Sometimes I’ll come up with an idea that I think would be so cool for him. Other times, he’ll share an idea he has and I’ll work with him to bring it to life,”Boyce explains.

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Boyce has worked alongside MGK as well as celebrities like Travis Barker and Landon, the DJ Kayzo, and TikToker Jaden Hosslor. She claims she has seen a shift in not only who gets their nails done but also how they do it. “There is definitely a noticeable uptick in male celebrities getting professional manicures with nail colors and even nail art,”The nail professional says so. “Men have been doing their nails for a long time, but for photoshoots and whatnot, a lot of men wanted just bare, groomed hands. Now more men are open to expressing their creativity on their nails, adding cool designs or fun colors, and having fun with it.”

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Machine Gun Kelly for Un/dn Laqr.

Machine Gun Kelly for un/dn Laqr

New York City-based celebrity pedicurist Julie KandalecHaving also worked with MGK, Davidson, Maluma and Joe Jonas he believes that men are getting more manicures. Fashionista has even heard from him. “in just the fall and winter it’s grown so much.” And Los Angeles-based nail artist Tuguldur Erdenejargal (known as @nailboii) adds, “Especially for cis straight men, it’s increasing a lot. It is becoming more normalized — people want to get manicures.”

There’s no denying that MGK, along with the likes of Harry Styles, A$AP Rocky, Joe Jonas and Jason Momoa have ushered in a new era of men — well, famous cis men — wearing manicures. If the sales are any indication, this trend is on the rise. Klarna, a representative for the shopping app, tells Fashionista that manicure kits have increased in number by 251% since October 2020. 10% of those who save nail products to their wish list on the app are men. While celebrities men have been entering the beauty business for years (see: Pharrell’s Humarace skincare line, David Beckham’s House 99 grooming range), nail care is quickly becoming a lucrative market.

It’s not surprising that MGK isn’t the only one who has gotten into the nail game. Lil’ Yachty launched CreteHe launched a line of nail polishes called, earlier in the year (although he has reportedly left the brand). And Styles — who is rarely seen without manicured fingertips — released his new beauty line, Pleasing, in November. The line includes six products, including four nail varnishes. 

According to the brand: “Pleasing’s mission is to bring joyful experiences and products that excite the senses and blur the boundaries.” 

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Nail polishes from Harry Styles's brand, Pleasing.

Pleasing, Harry Styles’s nail polish line

It’s not surprising that legacy brands are paying more attention to men and their nails because of the growing interest in them. Jonathan Van Ness was Essie’s first brand ambassador who isn’t femaleOrly intends to follow suit in the near term in 2019 

“We’re actually working on an exciting limited edition collection full of rich, heavily pigmented shades with a prominent male personality,”Fashionista speaks with Tal Pink, Orly’s vice president of business Development. And the numbers aren’t misleading: “Based on ecommerce analytics provided, we found a 20% increase in purchases from those identified by the analytics provider as male in 2021, compared to the same period in 2020, and almost double comparing 2021 to 2019,”Pink adds that the brand has seen an increase in sales. “marked increase” in nail swatchers interacting with the brand on YouTube who identify as male.

Men in nail polish is not a new idea. David Bowie wore blue nails during his Ziggy Stardust era. Dennis Rodman wore manicured nails both on and off the court. Even Carson Daly was known as a fan of black polish. “TRL” days. Not surprisingly, the movement is directly related to the queer community and drag community, many of whom have worn nail polish at their own risk throughout history. As recently, 2020. Texas teenager kicked out of schoolFor wearing nail art, it has drawn national attention.

A decade ago, there was controversy over aJ.Crew adJenna Lyons was then the creative director and painted her son’s toenails bright red. “Lucky for me I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon,”Read the caption. Harmless fun, right! For some, it was seen as gender propaganda — and it prompted an uproar from some customers (and Fox News). “This is a dramatic example of the way that our culture is being encouraged to abandon all trappings of gender identity,”Dr. Keith Ablow, psychiatrist, wrote in a (deeply problematical) foxnews.com columnCriticism of the ad

It begs the question: In 2021, why does the world finally want to accept men wearing nail varnish? For one, TikTok’s love of beauty — and Gen Z’s love of TikTok — has fueled the industry across all genders. (In fact, TikTok’s star Lil Huddy entered the nail industry withGlamnetic collabThis year, too. There are also other factors at play: “I think that with everything that happened last year, it changed so much in beauty,”Kandelec uses the term “posits” to refer to both the pandemic and the Black Lives Matter protests. “Everyone is just being like, who cares? I’m going to wear polish, I’m gonna be me. It doesn’t have to be a [gendered] thing, it’s art.”

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Harry Styles in nail art.

Harry Styles nails art.

Boyce suggests that nails are simply an extension to the overall direction. fashionIt was moving. “In general, if you look at red carpet moments in the past two to three years, you can see that fashion and entertainment are using these big moments to show that outdated gendered rules are obsolete,”She said. You’ll see Billy Porter wearing stunning gowns, Harry Styles in heels, Eugene Lee Yang wearing gorgeous makeup and heels while dressed in a suit for the Met Gala.”

Meanwhile, Erdenejargal sees the democratization of nails as simply another way to accessorize. “It’s almost like wearing jewelry. Nail care does not have a gender.” he says. And the nail artist is all for celebs helping to lead the charge in terms of creating a more open-minded approach to manicures for all genders. “It’s changing the minds of the general public. Celebrities make it seem normal and cool to do something.” says the pro, adding, “Machine Gun Kelly’s nails are my obsession. I would love to do his nails someday.”

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