Fashion Fashion designer Arjan Dugal on men’s fashion and his future plans with the label

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Arjan Dugal ensembles


How does it feel coming back to Kolkata?

That’s where I started my label and from me Kolkata has a special place. Even though the orientations of my clothes have changed, I feel that the city has shown incredible loyalty.

You are now getting your festive collection. The key …. element is the detailing.

Yes, this is my festive collection. Detailing has always been the heart of my collections. Details can make or break a piece, and if someone wants to get a lot out of it they will keep coming back for more.

This collection has a lot of texture. We like to create textures because we like the way whether it’s silk that plays with the light or the thread, but when you do add texture it takes on a whole new meaning and makes it a whole lot more versatile.

We are firm believers in the importance of prints. They have evolved over the past six years. This year, we have eight new prints.

Arjan Dugal

There is a lot of chikankari…

I would estimate that 40-50 percent of people are influenced by chikankari. I love the delicate work. We have never really worked with it. I always wanted to celebrate the Lucknowi-chikankari work.

We also see lots of yellows. So, men are wearing more and more colours…

That started when fashion started evolving. Then womenswear took off. When the lady goes out, she wants a man who is properly dressed next to her. She does the shopping for him first. Seventy percent are women and the rest bring their husbands.

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I love yellow. It is a symbol of spring and can be used in light shades for Mehndi functions or winter lunch functions.

What are bridegrooms now wearing?

They are still wearing the same outfits. They do like a little bit of texture and they don’t like to dress it up a bit more. We have a first rule that bridegrooms must meet is that they match their wife’s outfits. It has to be simple, with a lot of texture, tone-ontone, and simplicity, but with a bit of detail that shouts out. This completes the outfit.

Arjan’s aesthetics are based on beautiful prints, elegant embroidery and pastel shades that effectively break down the gender stereotypes about design elements that have traditionally never been used for menswear. His clothes are a rare mix of fun yet classic

Shilpa Sethi, founder and curator, Dapper

The label has completed five years. What do you enjoy most? What new things are you learning each day?

There is always more to learn. The pace at which menswear evolves is faster than ever. God has been very kind and it’s a rewarding, loving experience for me to dress people for big events. It was humbling and gratifying.

What’s the next step?  

The next step would be growth horizontally first. We are exploring the possibility of doing shoes. We have already started some footwear with our festive line. In the spring, we will launch an easy-to wear label under my own label. This label will be similar to what I would wear for a western day, and it will be under the theme power dressing. We also have a line of winter leather jackets.

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What: Dapper X Arjan Dugal
Where: Dapper; 10A&B Woodburn Park
When: September 18 and 19; 11am to 8pm

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