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Desigual launches Young Talents winning design

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Desigual launches Young Talents winning design

Spanish fashionDesigual has launched a hoodie for men made by Hannamariam Gonzalez of Central Saint Martins, who was awarded the Young Talents award.

The Desigual x Young Talents Competition is an annual fashion design challenge involving students from 10 international schools, which is supported across the company’s product, marketing and HR departments. In addition to the award, designProduction is a win for the winner. designCampaign ideas and tips.

After being challenged, more than 500 entries were received for the 2021 competition. design a bold piece from the pattern of one of Desigual’s best-selling sweatshirts. The only thing that was important was to make sure that the designIt should reflect the essence and attributes the brand stands for: rebelliousness and non-conformism, diversity and optimism. Innovation can also be used to express creativity and to create 3D pieces to reduce the environmental impact.

Image courtesy Desigual

Winner Hannamariam Gonzalez made her hoodie designRecycled polyester with a vibrant print made using both 2D & 3D printing designSoftware that was inspired by augmented realities and the metaverse.

Gonzalez impressed the jury, which included Christian Lacroix and María Escoté with her marble designIn orange, pink, and black tones. designDesigual is now selling the Desigual 109 Pounds.

For Desigual’s chief marketing officer, Guillem Gallego, Young Talents is a key strategic project, he said in a statement: “It is part of a series of initiatives being undertaken by Desigual to bring about a more open and collaborative approach. With a history spanning almost 38 years, we now find ourselves wanting to step out of our comfort zone, discover new proposals, understand the vision of other designers and incorporate unique and innovative ideas that will allow us to add freshness and energy to our collections while helping us to continue evolving as a brand.”

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