Created in 1921, Chanel N ° 5 it is the most famous essence in the world. Described as “the perfume that will haunt the world” in the book Coco Chanel of Claude Delay, was born smelling the fields of May roses and the essences of Ernest Beaux. And if its olfactory signature is a revolution, its bottle is no exception. Indeed, it deserves to be described as a ‘artwork without equal. “With a single gesture Chanel eliminates the horrible bottles of Lalique, those with tassels, and invents a simple bottle, with a monogram black and clear, at the service of the most exclusive sense in the world, the sense of smell ”, continues Delay. Chanel has indeed designed a bottle minimalist, which allowed the amber color of the fragrance to take center stage. The shape is flat, similar to that of a flask, and has been designed for movement and speed, to put in your pocket or to be practical in the travel kit.
The evolution of the Chanel N ° 5 bottle, from 1921 to today
In 1921, it was decided to build the bottle in thin glass. In 1924, the bottle was redesigned with beveled edges in order to strengthen its corners. Thus, over the decades, the understated and elegant design of the N ° 5 has remained largely unchanged. The changes that followed are of nature aesthetics and reflect the desire to maintain the modern yet timeless look of the iconic fragrance. Let’s not forget that N ° 5 is also very popular in the art world, to the point that it was exhibited, in 1959, at the Museum of Modern Art in New York. Then, in the 80s, the painter Andy Warhol he dedicated his famous ones nine serigraphs to perfume, cementing its status as a pop culture icon.
The radical simplicity of the label was consistent with the spirit of the time. Gabrielle Chanel used to say “always take away, never add“. In 1970, the label design and the logo we know appear on the bottle for the first time, again in the black and white colors of the house. In 2012, the Packaging Creation Studio chose to refine the label and update its design. Now it is smaller and gives greater visual prominence to the N ° 5 brand, associated with Chanel.
Place Vendôme, square cult of Paris, has always been one of Chanel’s sources of inspiration. The octagonal cap – which has grown slowly over the decades – of her first Chanel N ° 5 perfume, takes up its proportions and, above all, its form. In 1970, the bottle was crowned with a thicker and more impressive cap to keep up with the trends of the time. Today, for the first time, he presented the logo with the intertwined double C.