Already fan of perfumes, we couldn’t help but applaud the arrival of the makeup collection Zara Beauty, waiting for the next one May 12. A debut that we will celebrate on that day with an interview – during the second edition of the Digital Beauty Week by Vogue Italia – who thought of this collection: Diane Kendal.

Courtesy Zara Beauty – Photo by David Sims

Legendary make-up artist together with the brand team has created a playful line (I’m over 175 colors that characterize it) is inclusive that anyone – regardless of skin color, gender, age or personal style – will want to use, embracing individuality and a new interpretation of the notion of beauty.

Courtesy Zara Beauty – Photo by Craig McDean

Not only that: each formula is made with the best ingredients vegans and clean and recyclable packaging. The Zara Beauty makeup collection includes products for eyes, lips, face and nails.

Courtesy Zara Beauty – Photo by Zoà Ghertner

“When Zara contacted me to lead the creative direction of Zara Beauty, I saw an opportunity to create something that everyone would like to use. Zara has always achieved such diversity of audience and I wanted to bring the same great vision to beauty with a collection clean,
rechargeable e accessible to all. I am very proud of what we have created: a vast
range of consciously unique formulas for eyes, lips, face and nails. Have this
breadth of colors and a sense of playfulness, but at the same time clean and using ingredients of
high quality, is something that has never existed before. Through a variety of looks, the
collection celebrates what I believe is most important in our industry: There is NO
BEAUTY, only BEAUTIES”Explains Diane Kendal.

Courtesy Zara Beauty – Photo by Steven Meisel

Eva Lopez-Lopez, head of Zara Beauty, observes: “Our goal was to create
something truly inclusive that many could participate in – innovative products with a
playful, personal and character individualist, all made with high ingredients
performance and a true color innovation. Those were common ambitions we shared
with Diane, that’s why she’s the perfect person to work with. “

Courtesy Zara Beauty – Photo by Nadine Ijewere

The creative agency Baron & Baron, based in New York and Paris, has developed a
unique and personalized packaging. Inspired by the same “Z ”of the Zara logo – the whole line is
inclined – elegant, rechargeable and designed to enhance the user experience of each
single product it contains.

Courtesy Zara Beauty – Photo by Oliver Hadlee Pearch

“Instead of orienting its concept towards a specific target market, which is something very common in the beauty industry, Zara has chosen to cover the entire market with a revolutionary line who is flexible to achieve any look for any beauty with its products. This is what inspired our global message for the brand, to celebrate something that is for everyone. ” Fabien Baron.

Courtesy Zara Beauty – Photo by Mario Sorrenti

A series of look, created by Diane, are presented in a portfolio of images that
they celebrate different interpretations of beauty and individual character, captured
from nine talents: Steven Meisel, David Sims, Marilyn Minter, Oliver Hadlee Pearch, Zoë
Ghertner, Craig McDean, Nadine Ijewere, Mario Sorrenti and Fabien Baron, all
sharing their personal vision of beauty.

Courtesy Zara Beauty – Photo by Marilyn Minter

Zara Beauty will be launched on May 12 on all platforms in Europe, USA,
China, South Korea, Japan, Australia and New Zealand, and later in the Middle
Oriente from June 2021 with a holistic shopping experience that includes features of try
on virtual integrated on, as well as dedicated Beauty areas in selected stores.

Courtesy Zara Beauty – Photo by Fabien Baron

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