Concrete support i young talents and the world ofart – today more than ever – it represents a moral duty for everyone. illycaffè has been dealing with it since 2006 when artists such as James Rosenquist, Kiki Smith, Tobias Rehberger, Michelangelo Pistoletto, Gillo Dorfles, Sebastião Salgado and Robert Wilson, were involved in customize the decoration oficonic coffee jar of the brand. The Artistic director of illycaffè, Carlo Bach, in fact, affirms that this type of initiatives represent one of the ideal opportunities to support the new generations and reward their talent in a concrete way.
On the occasion ofanniversary of the first 10 years of these specials artwork circular, illycaffè in collaboration with Vogue Talents – Vogue Italia scouting project that supports the new generation of designers – invited artists and creatives under 40 to participate in the project “Dress for Coffee”, Selecting ten talents. Between these, Vittorio Marchetti, Art & Creative Director, whose decoration was chosen for the special launch: the artist has recreated some coffee stains by digitizing a watercolor pattern on silk, in which i warm earth colors alternate with the delicate ones of nature and the elusive ones ofuniverse. “I think my work can be compared to a symphonic opera. A thought that follows a creative crescendo. And when more creatives collaborate together, an orchestra is formed that produces something magical, refined”, Says Vittorio.
For the third consecutive time, he collaborated on the project long S, confirming the union between two excellences of Made in Italy, which have always been promoters of values such as beauty, quality and sustainability. The limited edition of the 250gr jars of the iconic illy blend 100% Arabica ground will be available from March exclusively for Esselunga. For more information www.illy.com