Before talking about platinum blonde hair, it is good to make a premise. There have been so many things we have yet to understand better about this year’s Golden Globes. The technical difficulties of celebrities, practically projected via Zoom; the great victory of Chloé Zhao but also her “anti red carpet” look, provocatively without makeup; not to mention the pajamas from lockdown by Jodie Foster. And then, there was Anya Taylor-Joy.

Of course, let’s talk aboutdress custom made forest green Christian Dior, and his victory as Best Actress in a miniseries for her jaw-dropping portrayal of Beth Harmon in the smash hit Netflix The Queen of Chess. But, more than anything else, we want to talk about her platinum blonde hair.

Inspired by the stars of golden age in Hollywood, the actress’s hair (that’s what she was hiding under those auburn wigs!) was platinum blonde, worn on a side, and very long, up to the waist. More “big hair“Like this! A look that, fortunately, is also easy to recreate.

And in fact we talked to the man who created all this, Gregory Russell, Pureology’s global artistic ambassador.

Can you tell us how you created the look?

“I applied to Anya’s damp hair Pureology Instant Levitation Mist on the roots, at the hairline, e Pureology Weightless Volume Mousse from roots to ends. I distributed the product evenly all over my hair, using my detangling brush.

Then with my hair dryer GHD Helios and a round brush I created a sort of ‘mohawk’ section on the top of the head, to give volume, and then with my brush I continued to smooth the sides and back to keep one soft texture and give movement.

For the final part, I worked on two sections of hair. As for the first, from the ears forward, I sprayed on each subsection la Pureology Style hairspray + Protect Soft Finish Hairspray. After that, with mine GHD Curve Soft Curl Iron I created some curls, fixing them with flat clothespins.

I then moved on to the back, and continued to spray the lacquer on each section. I then used the new one plate GHD Max Styler to smooth and ‘seal’ the roots and mid-lengths, leaving the tips out. After the plate, I switched back to the iron to curl, bottom up, stopping after two full rotations.

“I then passed a small amount of Pureology Shine Bright Taming Serum – equal to the size of a pearl – and I gently passed it on tips and on the hairline around the face. Then I put in some Pureology Style + Protect Lock It Down Hairspray directly on my brush cushion of natural bristles and I gently brushed the whole back. To fix the look I used the same spray all over my hair ”.

Your tips for keeping hair healthy and beautiful?

“Regular intensive treatments are a must. Another thing to remember is that you have to to protect always hair from all elements, even from the sun “.

For lightened hair, the texture was fantastic: what should you always keep in mind when lightening your hair?

“Is very important regularly use masks that penetrate deeper into the hair than a normal conditioner and replenish the nutrients that the hair has lost with lightening “.

What do you think will be the top trends of this year?

“I believe some people they will keep the hair long that they did grow during the lockdown, but there will also be radical transformations of the look, because people will be thrilled when the salons reopen ”.

And what do you think will be the most popular styles at the reopening?

“I have a feeling the looks are going to be more about long hair, since last year everyone grew their hair ”.

What do you miss most about salon work?

“I miss being with the Colleagues and with i clients because they always make me feel inspired, and down to earth ”.

By the way, how did you keep your creative inspiration during the lockdown?

“Looking old music videos, especially from the 60s and 70s “.

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