On the occasion of the Milan Fashion Week of February 2021, the first edition of the entirely digital event, many brands have chosen to present the new collections autumn winter 2021 2022 through original and visionary fashion videos. We have collected the fashion film most beautiful and interesting to tell all the new trends and looks that we will wear next season as you have never seen them before.
Alabama Muse, Alice Gentilucci’s faux fur brand, has chosen the singer Petite Meller as an interpreter of his creative imagery for autumn winter 2021.
An eccentric and vital story, which combines fashion, music and cinema in an unprecedented path in which the freedom of a rock matrix and the rebellious and unconventional joie de vivre are the only ways to follow. At the center, the Parisian artist with Israeli passport and Los Angeles residence, Petite Meller, a lolita in technicolor whose chameleonic personality and far from the norm makes her the perfect protagonist of the underground aesthetic of the Made in Italy animal fur friendly brand.
Petit Meller x Alabama Muse
In the fashion film directed by Lapo Quagli, Roman Polański’s Venus in fur mixes with the atmospheres of David Lynch, Quentin Tarantino and with that retro taste of Italian cinema of the 70s. Different chapters marked by as many faux fur models of the brand accompany a journey on the road where everything and its opposite is valid. Petit Meller moves behind the wheel of a vintage car: he eats candy; play basketball; he takes mug shots and, as he leafs through a Chopin score facing the sea, his escape is interrupted by a call, “Hallo mumy, yes I come for dinner. Love u. “
Onitsuka Tiger presents for the first time at Milan Fashion Week 2021, unveiling the autumn winter 21-22 collection through the film UNFASHIONSHOW. Under the creative direction of the Italian designer Andrea Pompilio since 2013 the brand has tightened its ties with the city of Milan where the designer has his headquarters.
“East meets West” in the design of Onitsuka Tiger. The fall winter 2021 collection combines minimalist design elements for coats, dresses, trousers and skirts in black and lead gray nylon, with a selection of items inspired by the Himalayas and 1970s trekking, characterized by brighter tones such as orange , yellow and neon blue.
The collection it also reflects the principle of functionality that is at the origin of Onitsuka Tiger, as well as the handcrafted details. The key pieces of the collection are knitted fleece with nylon radzimir inlays and contrasting vintage-inspired piping, excellent for preventing the cold during winter mountaineering.
The collection is enriched by a collaboration with Toyoki Adachi, designer and artistic director of the textile graphic brand “nowartt”, whose textile graphics are incorporated in the garments of the collection printed on the fabrics used for down jackets, trousers and backpacks and in particular on the PAW project, the typical track suit in polyester acetate of the years 70, Onitsuka Tiger’s iconic garment.
The fashion film reflects the three pillars of the brand’s personality: music, movement and art, which come to life through the performances of the three leading artists: performer M ¥ SS KETA, dancer Gabriele Esposito and visual artist OZMO.