At the first London Fashion Week completely digital, the designers welcomed the new format with an intense approach to photogallery, shorts, music videos. The young womenswear talents on the calendar this season are many different from each other, but all strongly embody their point of view, from the most discreet minimalism to the most natural romanticism, from sudden bursts of artistic expression to the most intimate tales of personal stories, this season has been engaging, as always, highlighting the importance of creativity in the middle of one pandemic global.

Here are the twelve womenswear talents you will hear about on the virtual catwalks of London Fashion Week:

Harris Reed

Reed is a supporter of fluidity and a free expression of the genre: this collection is neither womenswear nor menswear. Her punk debutantes sport theatrical tulle skirts, spray-painted by hand in a range of bold hues, combined with masculine tailoring. In the years to come, the increasingly blurred boundaries between genres in fashion will belong to the past.

EFTYCHIA

Greek designer Eftychia Karamolegkou responds to the needs of homebound women around the world, and resolutely pursues her mission in the name of comfort, with, for example, a mini dress that can be worn over trousers, slim and soft trousers. and wrap skirts, all in sober colors like black, purple, gray and aquamarine.

Edward Crutchley

Edward Crutchley AW21 by Gomez de Villaboa Styled by Julian Ganio

© Fran Gomez de Villaboa

Edward Crutchley AW21 by Gomez de Villaboa Styled by Julian Ganio

© Fran Gomez de Villaboa

Edward Crutchley AW21 by Gomez de Villaboa Styled by Julian Ganio

© Fran Gomez de Villaboa

This season Crutchley presents womenswear and menswear together, inspired by the camp style of the world of soap operas and the boldness of the North of England, offering precious cashmere jumpsuits, jacquard workwear jackets leopard print, and bomber in moiré-effect fabric, all materials purchased responsibly, he points out. The result is as usual ironic and lively.

Matty Bovan

The digital medium does not limit Matty’s extraordinary creativity at all, on the contrary it has led him to explore the primary nature of the sea, with abstract silhouettes that evoke the body in motion; and then he plays with perception, transforming Aran sweaters into skirts, denim takes on exaggerated proportions, Swarovski crystals are applied by hand on crochet nets: a chaotic and daring poetic reflection on the ideas of creation and destruction.

Sonia Carrasco

The classic dancer Carla Cervantes naturally expresses the sharp lines of the tailored garments and the deconstructed shapes of Carrasco: leotards in certified recycled cotton, draped dresses made partly with biodegradable fabrics and tailored garments padded with recycled feathers, inspired by the current moment of balance , imbalance, hope and uncertainty, all presented in a video shot on the streets of Barcelona.

EIRINN HAYHOW

Mushrooms are in fashion: the colors, shapes and textures of mushrooms, and their beneficial properties bring an optimistic mood to Hayhow’s work at a time when we strongly desire a life that is no longer limited by the pandemic. Oversized silhouettes in contrast with tight shapes, all printed with natural colors obtained from plants and berries, reusing fruit and vegetable waste.

Yuhan Wang

Wang tells a story in which he intertwines 19th-century silhouettes and landscapes in traditional Chinese paintings thanks to cropped jackets with thin waistlines, synthetic suede jackets and goblet skirts, while contemplating the idea of ​​returning to live in the opened after many months spent at home. A mature approach, with his vision romantic that finds space in a new, appreciated practicality.

16Arlington

The free use that Marco Capaldo and Kikka Cavenati make of feathers, fleece and sequins in refined and vibrant colors – cobalt blue, mandarin, aquamarine and saffron yellow – on velvet and leather dresses, satin overcoats, and transparent jewel dresses for sera are a total cure-all for the mood, and they express contemptuous optimism for a better future.

Lupe Gajardo

Originally from Santiago, Chile, Gajardo also embraces gender fluidity in fashion. Its patterns and draperies start from straight lines that fall differently on each body type depending on the wearer, rather than accentuating their shapes. Much of the collection uses every inch of fabric, without waste.

ART SCHOOL

Old Truman Brewery, London 28th January 2021. Eden Loweth Presents his Autumn Winter 2021 designs during the Art School London Catwalk Show as part of London Fashion Week AW21. © Chris Yates

© Chris Yates

Old Truman Brewery, London 28th January 2021. Eden Loweth Presents his Autumn Winter 2021 designs during the Art School London Catwalk Show as part of London Fashion Week AW21. © Chris Yates

© Chris Yates

Old Truman Brewery, London 28th January 2021. Eden Loweth Presents his Autumn Winter 2021 designs during the Art School London Catwalk Show as part of London Fashion Week AW21. © Chris Yates

© Chris Yates

Eden Loweth is committed to spreading the idea of ​​diversity and inclusion with the same determination with which she creates her clothes. ART SCHOOL’s wonderful cast of characters (representative of all ethnicities, ages and genders) emanate a powerful energy, sporting party dresses and tailored pieces with slits, oversized tailoring, evening dresses. With each season, more and more refined.

APUJAN

“In Dreams, We Investigate” studies digital acceleration in intuitive and very pleasant ways thanks to an innovative use of digital embroidery and 3-D printed accessories, in a collection that brings together printed sportswear, refined clothes and tailored garments deconstructed embellished with latticework designs, and sporty declinations of casual elegance.

Susan Fang

Fang’s impalpable tulle creations in this season’s lookbook have a ghostly feel, thanks to a photographic method developed in the 1850s. The collection investigates the idea of ​​time in fashion, scrutinizing the past, but at the same time supporting the possibilities of the present, as in the case of zero-waste décor using tulle and colored ribbons.

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