A mix of youth, creativity and art represented the epicenter of the latest collaboration between Graduate Fashion Foundation (GFF), the body responsible for increasing the employment prospects of fashion students, and the London Fashion Week, who return for the fourth season with six emerging designers—Sarah-Louise Koessler, Tyesha Camacho, Sophie Parnaby, Christopher Reid, Hena Begum and Joshua Scott—Selected to be part of the Graduate Fashion Foundation Digital Designer Profile during the LFW. To celebrate this collaboration, the GFF partnered with the productivity suite Visualist and his creative team to produce this season’s designers’ digital content on LFW, including a photo shoot and video creation for all six talents. The platform, which serves both commerce and the consumer audience, allows the Foundation to highlight various talents as they seek to establish themselves in the fashion industry and build their brands. The LFW digital platform, launched in June 2020, is the official digital hub of the event itself, hosting multimedia content from designers, accessible to both industry professionals and global fashion consumers. The LFW Designer Platform embraces the multiculturalism, creativity is the humorous spirit for which British fashion has always been renowned. Also, the implementation of processes zero waste, together with the use of a combination of responsible waste materials and recycled bioplastics, involves minimal environmental impact as well as supporting and prioritizing local vendors and businesses where possible.
Vogue Talents presents three here.
Dresses that look to the past, impetuous volumes and one put impact: the Scot Christopher Reid, at the head of the homonymous brand, looks at the silhouettes of the eighteenth century and the Hammer Horror films as modus operandi, to reimagine the historical landscape through an anachronistic conception. The main piece of the brand, made while attending the Fashion Design course atEdinburgh College of Art, is the corset, tailored to the customer’s needs. In addition, Reid found that when a garment is so synonymous with the feminine shape, the conical volume becomes a unisex element – with the lacing on the shoulders and back – lending itself to being an easily adaptable piece to all body types. The history of the brand is never turned upside down: the fabrics turn to a sustainable spirit through the recovery of recycled textures. Reid collects ancient seals of lace, vintage curtains, tablecloths for upholstery and even doll dresses, reworking them in the collection.
The creative Hena Begum, a Bengali Muslim born and raised in the UK, has shown her prowess in the womenswear genre through Modestly. The brand takes inspiration from her experiences as a modest model and creates women’s clothing that is unique and experimental. Hena launched her brand after graduating from the University of Portsmouth in Fashion, winning the Graduate Fashion David Band Textiles Award 2020. Immersed in a cultural atmosphere wrapped in rigor and technique, the Modestly woman blossoms. Traditional textile techniques combined with handmade work and the use of laser cutting technology create designs inspired by Islamic art and architecture. Combining feminine tailoring and a palette made up of eye-catching colors, Modestly aims to create conversations across collections and showcase modest and creative clothing. Hena is passionate about issues such as diversity in the fashion industry, and continually wishes to engage in conversations through her work to create a space where there is effective representation.
The avant-garde creativity of Joshua Scott refers to tropical foliage and natural landscapes, using a new point of view: the use of micro details, that is, the ribs, with particular attention to the padding to imitate the shapes of cacti while also acting as a dramatic structural element of the garment . Scott, a graduate of the University of the Creative Arts in Rochester, is continuing his studies with a part-time master’s degree in textiles while dedicating himself to his experimental brand. The collection references a wide range of historical shapes ranging from royal court suits to exaggerated sportswear of the 1980s. Everything is focused on innovation, subverting some rules in the process. The proposals are characterized by abstract foil prints on cotton twill, which adds a subtle reflectivity to help the piping stand out from the already very strong prints.