Sneakers limited edition 2021: which are the most iconic? The question is difficult, but it will certainly be interesting for collectors of unique pieces to know that Helen Kirkum signed for Reebok an exclusive capsule collection by 20 specimens of the Zig sneakers.

Photo by Josh Greet www.joshgreet.co.uk

© Josh Greet

After the collaboration to reinterpret the special Sole Fury in 2019, Helen Kirkum, creative that Vogue Talents has supported since ITS 2016 and Reebok have chosen to work together again to reinvent the Zig model. There are 20 unique pairs, each handmade with the limited edition Reebok sneakers “reworked” by Helen Kirkum in his East London studio which will be sold exclusively from 4 pm, Italian time, on 25 February 2021 on the dedicated website helenkirkumzig.com.

Photo by Josh Greet www.joshgreet.co.uk

© Josh Greet

Helen Kirkum and Reebok teamed up for the first time in 2019 under the program Advanced Concepts from Reebok: the shoe designer and artist has applied her characteristic aesthetic that she reassembles and reconstructs to Sole Fury, recreating 25 pairs from disused samples of Pump Fury, Runner 96, Opus 3D and Ventilator.

Listen to Helen Kirkum’s story about her work, her philosophy … and the secret of how to give sneakers a second life

Helen Kirkum x Reebok Advanced Concepts Zig is a continuation of this project in both concept and creation: the creative champion of sustainability has made all 20 pairs of sneakers with leftover material from the initial Sole Fury collaboration, as she explains: “These sneakers carry memories of the previous collaboration and at the same time invite you to be part of the next one, celebrating the meaning of wearing and recreating sneakers in a playful way. “

Photo by Josh Greet www.joshgreet.co.uk

© Josh Greet

Photo by Josh Greet www.joshgreet.co.uk

© Josh Greet

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