Hunting for the best shampoo (but also conditioner, wax, etc.) in circulation? We help you. From the line SUPERNOVA, of very recent birth, which features eight products that concentrate ingredients and characteristics, starting with the names of each, which focus on a totally feminine and demanding world MÁDARA which makes inner wealth the starting point to use only the purity and preciousness of natural ingredients in turn rich in excellent properties. In between, ten other brands that are born and develop over time, through experience, for strengthen hair, defend and protect it from negative environmental situations and harmful sources of heat. Rebel againstfrizz effect, treat yourself to a hairdo from gran soirée o Massage yourself with the best mild shampoo after a day of running: a solution for every need which is suitable for everyone and nevertheless keeps an eye on the environment from which, not so much in the end, derive, among other things, many of the beneficial ingredients that we find in compositions which we use and which we recommend.


Eve from the Supernova line

Natural Haircare is the new completely natural line reserved for hair care. Born from the experience of Stefano Terzuolo, founder in 2009 of GUM Salon in Milan, is aimed at a demanding female audience and eco-conscious. All products, handcrafted in Italy, are vegans, cruelty-free and gluten-free and they contain botanical ingredients of sustainable origin. Each protagonist has a female name: Amy, Kate, Lucy-Leaven, Zoe, Joy, Meg, Salty and Eve. Here we present the latter that discloses restructuring and regenerating organic Baobab oil. Infusion that repairs, hydrates and illuminates the hair, protecting it from the outside.


Copyright Repair Shampoo by TIGI

Copyright Repair Shampoo is a reconditioning shampoo that strengthens and repairs damaged or brittle hair thanks to a blend infused with Color Care Complex, an exclusive mix of keratin, lipids and coconut oil. The signs of breakage decrease and the hair becomes soft and more manageable. Available in TIGI salons and on


Minerals is the most recent challenge of Maria Nila: waxes Vegan is cruelty-free meet a sustainable approach from every point of view. New ingredients epackaging with low environmental impact make possible, at present, the only styling collection in the world consisting of five entirely vegan waxes. The names are evocative and their inspiration originates in Swedish nature and its minerals.


Dry Shampoo To Go by MagicStripes

Dry Shampoo To Go It is a pack of fifty sheets in Rice paper, Rice starch, Calcium carbonate and Ylang-Ylang essential oil to be passed along the hairline and then brushed the residues following the lengths. The sheets quickly absorb excess sebum, giving volume and freshness. Ideal for last minute touch-ups, after a workout or during a flight.


Heat Protectant Spray by OUAI

Heat Protectant Spray from OUAI is a light spray which protects the natural shine of the hair also, thanks to the presence of polymers, in case of contact or particular proximity to sources of heat. Spray from the root to the ends, combing the lengths to ensure greater adherence.


More Inside Blowdry Primer by Davines

More Inside Blowdry Primer is the latest product from Davines. A creamy, spray-on pre-styling ally which reduces the drying time of the hair and gives life to longer lasting styling. Gives body and structure, protecting the hair from heat and humidity. Its formulation is characterized by a high moisturizing power which facilitates the deposit of water molecules on the hair.


Straight On is one of ghd’s ten essential products for maximize hot styling. The result corresponds to straight and disciplined hair until the next day. His system of thermal protection uniformly covers each strand with a light and invisible layer that creates a barrier between it styling tool and the hair, moisture is thus retained, improving shine and giving a healthier appearance to the hair.


Gentle Cleansing Shampoo by Dr. Hauschka

Dr. Hauschka’s Gentle Cleansing Shampoo is one of the newest additions to the house and is aimed at all hair types. Its particularly delicate composition is based on neem, rosemary and quince and acts up to the tips. It also contains essential oils of lemon, bergamot and spearmint. Chickpea extract rich in proteins and medicinal plant extracts that give vitality. Without silicones, it is also suitable for treated and colored hair.


Hair Oil – Soft Coconut by Booming Bob

Booming Bob is a brand Swedish which features a range of botanicals, completely free of water, for which oils, waxes and nourishing extracts are used. Hair Oil – Soft Coconut is based on sunflower seed oil and apricot kernel oil. Rich in omega 6 and 9 that they retain moisture and prevent damage. Argan and Jojoba oil instead favor repair and reduce frizz. Still present vitamin E, rosemary and calendula extract.


Concentrated shampoo by Yves Roches

The concentrated shampoo of Yves Roches in his travel size guarantees thirty washes, exactly like those of a standard 300 ml format: its dosing cap with the eco-valve allows to dispense the sufficient quantity without waste. The bottle is made with the 100% recycled plastic ensuring 20% ​​fewer trucks on the roads. For the sake of the hair and also of the planet.


Ambadué is a natural and certified Italian brand that uses high quality plant extracts, raw materials from renewable sources and innovative natural active ingredients. Golden Oil is a restructuring, restorative and rebalancing treatment of the hair fiber thanks to the presence of squalene, terpene hydrocarbon with a high biological value, which is extracted through a conscious recycling and reuse of natural resources in a sustainable way. This project is carried out in collaboration with the University of Chemistry of Turin.


Silk Micro-keratin Healthy Hair Mist by MÁDARA

MÁDARA’s Silk Micro-keratin Healthy Hair Mist is one hair spray with natural and certified micro-keratin based on micro-keratin which helps repair damage to the hair fibers, reduce breakage and split ends. It is enriched with hydrolyzed keratin, revitalizing caffeine and nourishing Chanterelle mushroom extract. This formula leave-in, without rinsing, envelops each fiber, reinforcing, smoothing and detangling dull, brittle, damaged hair and leaving it brighter and more elastic.

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