It Makes You Forget (Itgehane) is the title of the song that in 2018 has forever imprinted the name of Peggy Gou in the minds of electronics fans. Today the South Korean DJ, based in Berlin, is one of the most beloved talents on the scene, welcomed by fans at concerts with an enthusiasm reserved for big pop stars.

His innovative sound, which he renamed ‘K-house‘- with a wink to K-pop – he played a key role in his success, as much as his look. Peggy Gou it’s a style icon, the spokesperson for a new generation of DJs who, if they are no longer hidden in the darkness of a club, but sport very original looks that become an integral part of their performances. But right now the 29-year-old DJ is dressed like most of us during the lockdown: “For months I wore only sweatshirts, sweatpants and my glasses,” he tells Vogue in a video call from his Berlin apartment.

Here are 10 reasons why you absolutely must know and listen to superstar DJ Peggy Gou.

1. She did it all by herself, even though some say it’s not true

“My friends once sent me a screenshot of a Twitter post claiming that I was successful fast because I come from a rich family. Actually my father would be very sorry to read such a thing because he comes from a poor family and from an early age he had to look after himself. He was a reporter, an English teacher, then a professor. My parents worked really hard to be able to build something and give me the education I had. “

2. She grew up in Incheon, South Korea, and is proud of her origins: that’s why her song lyrics are in Korean

“I often mix elements of European and Korean culture, and I’m very proud of it. Many Koreans still think that going overseas and becoming as American or European as possible is the only way to be successful. I left my country very early, but I know the value of its culture and I wanted to convey just that with my songs and my videos ”.

Peggy Gou wears Messika head jewelery, Alexandre Vauthier blousa and trousers, stylist’s rings

Photografia: Maik Schuster c / o I am Here

Styling: Stefanie Klopf

Make-up: Yvonne Wengler

© Maik Schuster

3. She became a DJ after a long journey of self-discovery that began in fashion

“When I was studying at London College of Fashion I wanted become a stylist, then a photographer, then I got interested in styling. I was constantly changing my mind, but what never changed was the music. I went out often and always knew the names of the DJs playing in the clubs. And then I met a South African producer who saw on Facebook how obsessed I was with records, and he asked me if I wanted to learn more about production. Of course yes! And when we first met, my heart was pounding ”.

4. Berlin, still the undisputed capital of European techno today, was his school

“The city taught me a lot, that’s where I really found myself as a musician. The many evenings spent at Berghain (a techno club, Ed.), My work in a record shop, the artists I met, I absorbed everything, like a sponge “.

Photography: Maik Schuster c / o I am Here

Styling: Stefanie Klopf

Make-up: Yvonne Wengler

© Maik Schuster

5. For a long time she had some problems with fashion, but today it is the key to her success

“Because of my past in fashion, I felt like I was being taken less seriously. Or maybe it was me telling myself that, a bit like a self-fulfilling prophecy. But at a certain point I said to myself: ‘I love clothes and shoes and I don’t want to hide it’. I wanted to be myself. If I were in the audience, I would be happy to see that a DJ has worked hard on the look too, and didn’t just put on a shirt. In the meantime, many things have changed ”.

6. He fights against sexism in the music industry

“People often ask me, ‘What’s it like to be a female DJ?’ and I reply: ‘You have to put your word into it woman? ‘ It is a distinction that should not be necessary. I haven’t talked often about gender issues or racism because I didn’t want to sound like the one complaining about how difficult everything is. But, of course, these are things I’ve experienced on my skin, and very often. A man is forgiven for these things, but if a woman stands up for her rights, and has strong opinions, she is immediately considered a bitch. The music industry is still predominantly white and male. So this is it: I don’t like to talk about these things, but unfortunately it still needs to be done. And whoever denounces them must never be accused of playing ‘the female card’ “.

7. He is a phenomenon on Instagram with 2 million followers, but he has learned not to give too much importance to comments on social networks

“At some point you have to let go of things, and just say, ‘F ** it!’ I really enjoyed the documentary The Last Dance on Michael Jordan. It shows that he was so successful because he lived in the present and didn’t waste energy on things he couldn’t control. I try to do the same too. The important thing is to know your truth ”.

Photography: Maik Schuster c / o I am Here

Styling: Stefanie Klopf

Make-up: Yvonne Wengler

© Maik Schuster

8. ‘Gou-mania’: it is not usual to see a similar following among DJs

“When I appeared on the cover of the magazine Mixmag, wrote: ‘Welcome to the era of Gou-mania’. Since then my fans have started using that term on social media. Many have written to me that they have never seen a DJ set where people shout the name of the artist. I know it’s an extraordinary thing, and I’m very grateful for that ”.

9. From a meeting with Virgil Abloh in 2019 his fashion brand, Kirin, was born, which in Korean means giraffe, his favorite animal

“We met at an event where we both had DJ sets and then he introduced me to the luxury brand New Guards Group, of which Off-White is a part. When I had my first interview they told me: ‘There is something of Virgil in you’. And it was a great compliment, from my point of view. Virgil and I are very ambitious, we always think that we can do more, that doing more is always possible. Then they asked me who I would create for if I had my own brand, and I said: ‘For myself, of course’. It was the only logical answer. Thus it was born my Kirin brand. Right now I’m very happy to have another project I can count on. Don’t put all your energies into a single project, diversify: it’s the advice I like to give to other artists ”.

10. She is convinced that nightlife and electronics will pick up after lockdowns

“Rave culture is not going to go away, because we need it. So many people have so much desire to go back to dancing and see the artists live that they would not hesitate a moment to be all together, especially if the event is outdoors. But being in a club also means kisses, dirt and sweat, and maybe it will take a little longer to get back to dancing. Many in the sector are racking their brains to understand what the club scene will be like in the future, and I’m sure they’ll invent something. “

Peggy Gou’s label is there Gudu Records

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