Yokkao, the leading Thai clothing brand Muay thai, famous for revolutionizing the world of martial arts, is ready to change the rules of the game once again, with the arrival of first collection streetwear Made in Italy. At the creative guide of the project Giacomo Beghin is Giulio Milan, of Evangelists, who told us everything about this new adventure.
«We started working with the brand in 2019 by making a restyling of their products from Muay thai. The fact that Yokkao was a Thai brand motivated us to give our best because we love that land, the culture and the spirituality of the people.. », The two creatives tell us during a conversation on Zoom. “A few months later, in February 2020, we were asked to work on the first Yokkao brand ready-to-wear collection”. The first apparel collection, designed and produced in Italy, consists of 70 pieces for men and women for theautumn winter 2021-22: from down jackets to hats, from windbreaker jackets to nylon tracksuits.
Founded in 2010 by Philip Villa, Yokkao has always been a brand that has operated far beyond the product: «Yokkao employs the local community in Thailand, supporting local gyms and young people with few possibilities. Among the fighters of the Yokkao team, with world famous champions, there are also women and a transsexual. Furthermore, the brand has an innate connection with the spirituality of Thailand. With our design we want to give all these ideals an aesthetic value», Beghin and Milan explain.
Between the distinctive elements of the first Yokkao streetwear collection we find Thai lettering fonts reinvented in a graphic camouflage pattern, while the flames and symbols of Thai temples are reinterpreted through oversized embroidered patches. Every single garment is made in Italy with care in the choice of materials and high quality details.
«In the coming months we will also develop CBD oils for massages, a tiger balm Thai to recall the mind, tatami furniture for the home and other elements “, the two designers anticipate us, intending to spreading Yokkao’s message in Western streetwear culture and fashion.