The celebrations for the chinese new year 2021 began on Friday 12 February, the date that marks the entrance toyear of the buffalo, second sign of the Chinese zodiac. A very important moment for China, also celebrated by the great fashion houses through exclusive dedicated campaigns is limited edition collections that reread one of the symbols of the oriental tradition – the ox, emblem of values ​​such as honesty, dedication and resilience.

Gucci

To celebrate the upcoming Chinese New Year, Gucci presents a collection of garments and accessories for men and women starring Doraemon – the famous manga character who celebrates the 50th anniversary. The Doraemon X Gucci collection was told in a special campaign signed by photographer Angelo Pennetta.

Miu Miu

Miu Miu celebrates the Chinese New Year with the campaign Always New, Always Miu and a look to the future. The protagonists of the shots are the actress Qiu Tan, the idol Yifan Zhang and the models Gu Xue and Yuru Zhang, who for 2021 have bright prospects and colorful horizons of optimism, where everything is hope, novelty and enthusiasm. Facing the future as we consider and contemplate the changes it may bring with it, the invitation is to seek the New without fear, on the wave of the enthusiasm of young women focused solely on what is to come.

Prada

Prada joins the celebrations of the Chinese New Year with the campaign Enter 2021. New Possibilities: an invitation to open the door to the new year together and to share resolutions with which to welcome it. The protagonists of this symbolic entrance are some personalities from the world of entertainment and fashion, such as the singer Cai Xu Kun and the actresses Chun Xia and Zheng Shuang.

Thom Browne

On the occasion of the beginning of the Chinese New Year 2021 Thom Browne presents the new capsule Lunar New Year. The collection, which includes an embroidered patch, a scarf, socks and a bucket hat, incorporates the figure of the buffalo with a special print and the Chinese national color as well as a symbol of luck and joy, red.

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