Onitsuka Tiger chooses Willow Smith as the face of the spring-summer 2021 collection

In Japan, past and future coexist in a perfect balance, between the Tokyo of neon lights and high-speed trains and the contemplative Kyoto of temples and bamboo. Onitsuka Tiger reflects the hybrid but harmonious nature of its land, offering a product that is always coherent and faithful to its origins, but which does not skimp in the spirit of evolution. Iconic in their appearance in the sagas of Quentin Tarantino, the famous sneakers now fit the feet of Willow Smith, face of the countryside spring-summer 2021, which fully embodies the DNA of the brand and what is defined as the “Onitsuka Tiger Attitude”.

© Courtesy Onitsuka Tiger

© Courtesy Onitsuka Tiger

With details inspired by the world of sailing and a design that combines lightness, sportiness and style, the garments and accessories of the summer have the task of paying homage to the history of the brand, while continuing to “evolve with creativity by launching new trends”, as the creative director states Andrea Pompilio.

© Courtesy Onitsuka Tiger

© Courtesy Onitsuka Tiger

“As the world is changing at an unprecedented rate, Willow continues to show new values ​​to society without losing her brilliant individuality. For this SS21 campaign, Andrea Pompilio took advantage of the natural beauty that overflows from Willow. We wanted to represent this collection in a very intense way by also incorporating yoga positions, which she is good at. This campaign gives us hope that there are no limits to the diversity of fashion and that everyone can truly experience it in their own way, whether on the road or at home, regardless of place, age or gender “, are the words of the Team Onitsuka Tiger.

© Courtesy Onitsuka Tiger

© Courtesy Onitsuka Tiger

With a dynamic and conscious essence, the spring-summer 2021 collection it is conceived as an impetus towards tomorrow, starting from solid foundations that favor the achievement of higher horizons of originality. He explains it in one word Willow Smith, for which the campaign in which he is the protagonist, as well as the selection of clothing he wears, can be defined with a single adjective: “creative “.

Willow, who shares posts related to her yoga practice every day, posed in the countryside while engaged in some athletic postures: “For me, yoga is a practice that calms the mind enough to allow me to move closer to a more spiritual, ”he says. “I am grateful to have shown these unique pieces in a way that is so fulfilling for me!”

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