Antonello Venditti would call it “a heart that beats in the heart of Rome” and indeed the Ara Pacis Museum, one of the most significant monuments of the capital, today shines – literally – with a new light that offers a new look, a pulsating vibration and a whole new emotion. Piazza Augusto Imperatore is reborn thanks to the patronage of the Maison Bulgari, which donated 120 thousand euros to enhance its most precious pearl by enhancing its lighting system, a total “relamping” with new generation LED lamps.
“From 1 March to 21 April, the entrance to the Mausoleum of Augustus – explained the mayor Virginia Raggi during the presentation of the work – is free for all visitors, while for the citizens of the capital for the whole of 2021”. What will appear before their eyes, promises the mayor, is “the return to this place of a beauty as we have never seen it before”.
The new lighting of the Mausoleum of Augustus
© Photo credit: Matteo Gebbia
The value is twofold because in the name of sustainability: the operation allows, in fact, both a reduction in maintenance costs and an energy saving of 85% by giving a extraordinary effect in both day and night versions. The altar, guarded by a glass and steel case, is in fact sensitive to the variation of the time, the seasons and the external time so the lighting operates gradually in various scenarios.
“The Maison – said Jean-Christophe Babin, CEO of the Bvlgari Group – has always been inspired by the beauty of Rome and has since become an ambassador of art in the world. Our goldsmiths let themselves be guided by these atmospheres and now this new project confirms the commitment to contribute to giving the city a maximum value. The lighting of the altar of peace, dedicated to the first emperor, is set in a square that in a year and a half will host the our first hotel in the capital, in the 1930s building right next to the monument “. In fact, the project will come to life in the heart of the Campo Marzio district in 2022.
“The lights – added Babin – are very important because they enhance the beauty and in turn are enhanced by diamonds. The right ones not only emphasize the details, but remain at the service of sustainability, in this case thanks to a green technology that reduces consumption and costs. For Rome it will be a wonderful show and the square will soon become a new pole of tourist interest thanks to this new look ”.
Recently, the Maison has spent itself in favor of art in the Capitoline setting and with the Maxxi Bvlgari Prize that with the collaboration for the exhibition sui Torlonia marbles, open until June. It is an invaluable contribution to help spread the beauty and culture, which are refracted more and more often also in the gems and precious Bulgari. It will also be present in the near future in the art week, at the cinema with Diabolik and on Amazon Prime Video from March 5 in the highly anticipated sequel “The prince seeks a son” with Eddie Murphy. But the surprises are far from exhausted …