Timothée Chalamet and the Cadillac commercial at Super Bowl 2021
The script of Edward scissor hands by Tim Burton he describes the protagonist as a thin, pale-faced boy with “wildly cut” hair and “eyes so big they seem like two enormous inscrutable depths”. As we know, that role was originally played by Johnny Depp in the cult film of the 90s, but the description also fits Timothée Chalamet very well.
The new Cadillac commercial starring the star of Call me by your name imagine what life in 2021 could be like for Edgar, son of Edward, from whom he inherited the scissorhands and all the headaches they entail. Unable to complete even the simplest tasks like catching the bus or playing football without wreaking havoc everywhere, Edgar’s frustration begins to wear out both him and his mother Kim Boggs (played by Winona Ryder in the same role as the movie). Thanks to the ‘hands-free’ autonomous driving technology (hands free driving technology) of the Cadillac LYRIQ, Edgar can finally experience the thrill of driving a car.
Big fan of Burton forever, Chalamet grabbed the opportunity to delve into one of the director’s most beloved cinematic universes. Aired in the last quarter of the Super Bowl LV game, the 90-second commercial sees the Oscar-winning actor get into the role, metaphorically wearing the many emotional nuances of the character and, physically, the suit patchwork of leather made from the original model by costume designer Colleen Atwood. In an exclusive interview for Vogue, Chalamet tells us what it was like to collaborate on the project with the Cadillac, to give life to the character of Edgar and to have the “sweetheart of America” as a mother.
Your reaction when the Cadillac team contacted you to pay tribute to Edward Scissorhands in their new Super Bowl commercial?
Two of the most important factors I rely on when choosing a project are – heritage and famous precedents. Edward scissor hands it’s a movie that I loved so much as a kid and having the opportunity to be part of that universe was a little bit a dream that becomes reality. I was also attracted from the emphasis on sustainability of the Cadicallac LYRIQ and on the concept of reducing fossil combustion cars. It seemed to me the perfect union between cinematographic tradition and a look to the future. Also, I really love director David Shane’s work in commercials and he was very open to this kind of collaboration.
What do you like about the original film and Tim Burton’s work in general?
Growing up I’ve always been a huge Tim Burton fan. And although the projects I have been lucky enough to work on often have a realistic imprint, and are still set in our world, I feel more and more drawn – even more so since I met Tim a couple of months ago – by the idea. to use fairy tales and stories to tell the essence of who we are through a filter of fantasy.
How did you manage to get into character and find your version of Edgar?
It was a wonderful opportunity to make the source material accessible to a modern audience without sacrificing the ingenuity and inventiveness of the 1990 version. We wanted to create a character that would not make you doubt its setting today but would remain , at the same time, an authentic and total homage to the image created by Johnny Depp.
What role do clothing and appearance play in the process of creating a character?
I had a lot of fun working with costume designer Melissa DesRosiers to create a character who remained faithful to the austere expressiveness of the original but which had elements of modernity. We used broken iPhone charger cables as shoelaces. And definitely grunge flannel shirts with scissor cuts everywhere. That said, though, we kept the crescent of Johnny Depp’s belt buckle that we recycled as a sort of shoulder strap that nods to the past. And we respected that unwritten rule of the original, where Edgar’s leather suit represents his outward appearance but also his actual skin. As much as he looks already covered, he still has to wear traditional clothing and this has given us great opportunities to imagine how a young heir of Edward Scissorhands would dress today.
And we respected that unwritten rule of the original, where Edgar’s leather suit represents his outward appearance but also his actual skin. As much as he looks already covered, he still has to wear traditional clothing and this gave us great opportunities to imagine how a young heir to Edward Scissorhands would dress today.
How was the experience of working with Winona Ryder?
Working with Winona is a real dream. She is an amazing actress and continues to be an American icon. In the same way that I love working with Saoirse Ronan, sharing the set with Winona reminded me of the role of “America’s sweetheartWhich he occupied in the hearts of many Americans in the 1990s. He also had some really useful gems of creative wisdom. But these will remain a secret between her and me.
This article was originally published on Vogue.com