adidas and Beyoncé present the third Ivy Park “Icy Park” collection with Hailey Bieber and Gucci Mane
adidas and Beyoncé present the third collection born from the ongoing partnership adidas x Ivy Park with a very special campaign that tells the principles of creativity, individuality and imagination. The protagonists of the shots, not surprisingly, are eclectic characters symbol of a new freedom of expression such as the It-girl Hailey Bieber, the rapper and record director Gucci Mane, singer Kaash Paige and models Akesha Murray, Shi Gray is Kyla Coleman.
The collection, entitled Icy Park, aims to define a new style for mountain clothing, enriching the classic alpine silhouettes with typical elements of streetwear. The result is a wide range of functional yet super glamorous garments, shoes and accessories featuring high-performance terry fabrics designed for a feeling of extreme comfort andunpublished Ivy Park monogram alternating with a pattern inspired by ski passes.
Hailey Bieber © Ivy Park
But that’s not all. For the Icy Park collection, in fact, Beyoncé also expands her shoe repertoire with five other models, including reinterpretations of the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers, as well as the introduction of the Super Sleek Boot. A riot of rich textures and reflective details, even the footwear proposal reinterprets the mountain style according to Beyoncé’s unmistakable aesthetic concept.