The lockdown imposed a major change on everyone in the management of their work and also in the redefinition of their knowledge. And so, too Kate Middleton he discovered the potential of the network if supported by a professional approach. Or as an “influencer”, if you prefer.

The proof of Kate’s greater familiarity with social networks dates back to just over a few days ago, at the time of writing this article and, specifically, the video message with which the Duchess inaugurated the Childhood Mental Health Week. A video shot directly by Kate who, in addition to breaking the label that wants selfies banned from the communication of royal family, he told of an extreme naturalness in his management of social networks.

A new online life that, as he says Katie Nicholl of Vanity Fair, cannot ignore a (mind) set specifically intended for live broadcasts. The Duchess of Cambridge, in fact, would have created a homemade shooting room in one of the rooms of the Anmer Hall residence, would take care of her “make-up and hair” for the live shows and would also have bought a ring light, the inevitable LED light in the world of social influencing. And who knows if it isn’t the Duchess of Cambridge, one direct at a time, one story at a time, that leads the Royal Family by the hand into a new world made up of (little) improvisation and a lot of spontaneity.

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