Today we’d like to explain why the unexpected Gucci and The North Face collaboration works. Gucci is a brand known for its out-there ideas and ability to turn the mundane into something exciting. It’s fun, it’s experimental, and with platform shoes and oversized sunglasses, it’s anything but sensible. The North Face, on the other hand, is probably the total opposite of Gucci. They create practical clothing for outdoor adventure. Its clothes and apparel are cozy, dry, and comfortable.
Yet, to the surprise of fashionistas and fanatics of the outdoors alike, the two companies combined to make a fashionable outdoor collection. So, is there any chance that these two powerhouses could ever work together successfully? Of course, they can!
Here are just a few examples of how their collaboration works.
Outdoor Fashion Can Be Fun
Let’s break a stereotype here. There seems to be an idea that hiking and fashion don’t mix. This simply isn’t true. As the internet will prove, nature can be amazing and exploring it is great for our well-being and mental health. So, if exploring the wonders of nature can make us feel good, why not look good too?
This way, you can feel good about how you feel on both the inside and outside. Of course, for the collaboration, Gucci has toned down their classic experimental style. But the practical puffer jackets and warm winter hats are the perfect combination of stylish and sensible.
It’s Great For Instagram
However good the outdoor life is for the soul, traditional hiking clothes can be a little bit unfashionable, and sometimes you just don’t want to share photos of yourself when you’re not looking your best. Yet, wearing fashionable clothing that has the viability of a The North Face collection and the coolness of Gucci will make you want to share your photos right there and then. Even if you’re at the top of a mountain.
Along with the admiration (and jealousy) of followers, wearers of the Gucci/The North Face collaboration can give you a boost in confidence too.
It’s an Original Collection
Just like any cool fashion brand with a unique style that is eclectic and inclusive, Gucci has managed to stick to its principles and the partnership is still full of character. It’s simply more outdoorsy. Especially as it also covers sleeping bags, shoes, and tents. As for the actual clothes, the collection has produced a selection of dresses, skirts, coats, and jumpsuits. All in outdoor-themed patterns, like flowers and greenery.
It may seem like an odd choice for hiking gear, but who says you can’t walk up a mountain in a dress? All this collection is doing is smashing down stereotypes and helping the world look at both fashion and the way we experience nature differently.
The partnership between Gucci and The North Face may have been an unexpected one, but it really does work. What’s more, it proves that practicality and style aren’t mutually exclusive. Perhaps the best part about the collection is that it allows people to be themselves, no matter if they are into high fashion, nature, or both.