The winning models of the 37th edition of Elite Model Look are Lola Pierré (France) and Salvatore Corallo (Italy), while Mika Reins (Philippines) and Jack Jerry (USA) won the digital creators award

The 37th edition of the famous competition Elite Model Look, the annual event dedicated to the future faces of international modeling and – since last year – also to new digital storytellers. A different edition, completely redesigned and developed by Elite World Group through a new virtual format that allowed, despite the pandemic, the unfolding of all stages of the competition, thus allowing the next generation of talents to have access to the important scouting promoted by the global network of fashion agents. In addition to the long selection process that involved boys and girls from 11 countries, for the twenty finalists – five digital creators and fifteen models – there was no lack of bootcamp experience, with lessons, panels and mentoring sessions carried out by coaches from exception, like Cameron Dallas, Jasmine Sanders, Isabeli Fontana and Ruben Rua. All this, under the careful guidance of the supermodel Coco Rocha in the role of global director of education for EML.

It is a great honor to be the first Director of Education for the Elite Model Look. EML has an amazing history, and I am very proud to be part of a continuing tradition. I have already been a teacher of about 1500 models with Coco Rocha Model Camp, but that the largest model network in the world has asked me to teach for the most prestigious and successful modeling contest of all time is a huge recognition. When I started modeling, I didn’t have any teacher or mentor older than me who could help me not make mistakes or fall into some pitfalls that, in hindsight, I could very well have avoided. I think it’s great that EML is taking an interest in not only giving these guys a life changing opportunity, but also providing them with the tools and skills they need to juggle this environment and make the most of this opportunity.” commented Coco Rocha.

Rocha, who over the years has developed some experience with topics such as model education and training, business practices and advice on social media and branding, did not lose heart despite the impossibility of carrying out face-to-face lessons. : “It’s harder, but this pandemic has given me a lot of practice as an online teacher! By the time the pandemic started in March 2020 my husband and I developed an online version of Coco Rocha Model Camp which we then launched in April. In this way I have taught more than 20 modeling classes in the last 9 months and have tried to make the lessons more enjoyable and engaging by starting with small but effective ideas. The EML students were focused and ready to learn, it was late at night in some parts of the world, and early in the morning in others, but I think they all learned valuable things from our lessons together.

His teaching, however, goes beyond practice: “I believe modeling has been stigmatized and debased by the media in recent decades. I want my models to be proud of their work, to take their role as muses seriously, and to recognize that they need to develop their real skills to do justice to this art form. I want to create self-confident models who are both humble and hard working. Models who see their work as a career choice, not a lifestyle.”A fundamental message for all the finalists, but above all for the winning models Lola Pierré (16 years old from Plérin, France) e Salvatore Corallo (16 years old from La Spezia, Italy), who together with digital creators Mika Reins (21 years old from Manila, Philippines) e Jack Jerry (23 years old from Los Angeles, USA) will get a contract with one of the network agencies Elite World Group – that with Elite, Women, The Society, Supreme, Women 360 and EWG represents the largest model management new work on the planet.

Julia Haart © Lucy Van Ellis

What we are looking for today is different than in the past: this is why we wanted to transport Elite Model Look into today’s digital age. It’s not just about how you walk a catwalk or how you pose, but who you are as an individual. We are looking for talents who have passion, determination, individuality, uniqueness and above all someone who stands for something they believe in. While we are still looking for traditional models, there is now room to look for much more. The best thing about Elite Model Look is that it is a contest open to any country, and to any person, from any social background and we are extremely proud of this. This is the future of our industry” he has declared Julia Haart Group CEO of Elite World Group. The one promoted by Haart through EWG and, in particular, through the Elite Model Look contest, which has always focused on the differences and specificities of individual talents, is a democratic and increasingly inclusive industry, considering them an added value as well as a strength and reason for the success of any career.


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