On Saturday, Beyoncé posted a new Ivy Park look on her Instagram story and the Ivy Park Twitter account. In the photo, she’s wearing hot-pink leggings and a crop top, which matches the white fur-lined Jeep behind her.

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Last week, the brand shared a photo of Hailey Bieber posing on the hood of the same Jeep.

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On its Twitter account this past week, Ivy Park has been previewing the new “Icy Park” collection with teasers including Gucci Mane and singer Kaash Paige.

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Bey surrounded Ivy Park in March 2016. In 2019, alongside an ELLE photoshoot, she opened up on for an”Ask Me Anything” and spoke about her inspiration for Ivy Park and her work as a designer.

The more I mature, the more I understand my value,” she said. “I realized I had to take control of my work and my legacy because I wanted to be able to speak directly to my fans in an honest way. I wanted my words and my art to come directly from me. There were things in my career that I did because I didn’t understand that I could say no. We all have more power than we realize.”

She also talked about how her perspective on life shifted after she had her oldest child, Blue Ivy.

“I died and was reborn in my relationship, and the quest for self became even stronger,” she said. “It’s difficult for me to go backwards. Being ‘number one’ was no longer my priority. My true win is creating art and a legacy that will live far beyond me. That’s fulfilling.”

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