Beautiful over 50s parade and are the protagonists of advertising campaigns. The revenge of the Perennials

Fashion passes but they stay. We are talking about actresses and models over 50 che have not had a fleeting career but they continue to dominate the scene with their charm. Their light does not stop shining, on the contrary: the passage of time it gives them a further awareness that makes them definitely more and more interesting. IS Demi Moore, the first protagonist of the Savage x Fenty advertising campaign and now featured on the catwalk Fendi haute couture, is just the most recent demonstration: the actress of Ghost she is radiant and, despite the rumors of a possible cheekbone retouch, she is not at all afraid of showing off with a wide neckline or a satin and lace bodysuit.

Indecipherable, attractive and with a precise style, all these women seem not to know withering. The force of nature (many of them refuse surgical retouching), constant training, the strict diet, the aid of aesthetic medicine: all aspects that affect the beauty of the over 50s who continue to conquer a place on the catwalk and in the countryside advertising of the most famous fashion houses.

The press renamed them Perennial or “silver generation” because, despite the fact that they are over half a century old, they remain a certainty in terms of charm and elegance: they are the clear demonstration that springs are not a yardstick for beauty.

There is talk of revenge, as well as of great returns: spectacular fashion moments with a nostalgic aftertaste, because they appear like a sweet dip from the past thanks to their undeniable beauty. Let’s think about supermodels (Cindy Crawford, Naomi Campbell, Claudia Schiffer, Carla Bruni is Helena Christensen) gathered by Versace for the spring summer 2018 collection, to the beautiful Amalia Vairelli, Axelle Doué, Charlotte Flossault is Violeta Sanchez, chosen by Olivier Rousteing to interpret the collection, an interpretation of Balmain’s iconic monogram.

Versace spring summer 2018

© Catwalking

Balmain spring summer 2021

© Victor VIRGILE

All these models they do not wear the creations of the designers but dress them: a very subtle difference that has the ability to feel the chosen garments and accessories as their own, to give them life and character. Without fear of age and time Benedetta Barzini in 2015 he closes the Antonio Marras fashion show and now he returns to the set to interpret the volumes of Daniela Gregis; Cecilia Chancellor, with a wonderful white three piece suit, and Yasmin Le Bon (Simon Le Bon’s wife, Duran Duran), closed in a leather coat, last September, they walk the Milanese catwalk of Silvia Venturini Fendi. Finally the Divine Monica Bellucci: after 26 years of absence from the Dolce & Gabbana catwalks, a phone call from the duo was enough to convince her to wear a black dress with white polka dots. The pharaonic parade, consisting of 150 looks, also saw the presence of the beautiful ones Isabella Rossellini, Carla Bruni and Eva Herzigova (47 years old).

Benedetta Barzini, Antonio Marras fall winter 2015 2016

Cecilia Chancellor, Fendi spring summer 2021

Yasmin Le Bon, fendi spring summer 2021

Monica Bellucci, Dolce & Gabbana spring summer 2019

Isabella Rossellini, Dolce & Gabbana spring summer 2019

New unforgettable moments that must be read with an important subtitle: beauty does not run on precise tracks. Much less those of the registry. A thought that several brands support with their choices: give it street casting strongly desired by Pierpaolo Piccioli for the collection Valentino spring summer 2021 at the latest Fendi haute couture catwalk, signed Kim Jones, with a wonderful parade of women led by Demi Moore.

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