Furla presents the spring summer 2021 advertising campaign and inaugurates a new creative chapter
Friendship and complicity, optimism, lightness. These are the values shared by the Bolognese brand with the new one spring summer 2021 campaign which, not surprisingly, is called #FunFurla. A new creative chapter for Furla, which chooses to put the Italian character of the brand and its own at the center of communication romantic and carefree lifestyle with a series of shots and the evocative fashion film by Lorenzo Gironi, shot against the backdrop of a fascinating Mediterranean landscape.
Behind the lens the Italian photographer based in New York Dario Catellani, which under the creative direction of Macsiotti defines for Furla an original, elegant and delicate imagery. In a frame suspended between sky and sea it’s said the arrival of summer, season of love, of kisses and smiles, here celebrated with grace and sweetness through universal gestures and harmonious poses, emphasized by a palette of pastel colors and ton-sur-ton chromatic effects.
Thanks to areverse aesthetics which no longer focuses on the model, but on the accessory, the undisputed protagonists of the entire project become the bags of the maison, such as Furla 1927, Furla Margherita, Furla Metropolis, Furla Net and Furla Miss Mimì, the crossbody It-bag launched last year and already beloved by international models and actresses – from Winnie Harlow to Alice Pagani, passing through Lisa Vicari and Chiara Scelsi.