In fact, vegan fashion seems to be a growing movement. Last April, according to Lyst, searches for ‘vegan leather’ increased 69% in one year, while the commercial information platform Edited suggested that the pandemic could further increase the consumption of vegan products. (According to theWorld Health Organization (WHO), 60% of human pathogens and 75% of new or emerging infectious diseases derive from animals).

“More and more consumers are looking for more ethical and sustainable choices in fashion – and often vegan can be synonymous with both qualities ”, he tells Vogue Annick Ireland, CEO and founder of the online boutique Immaculate Vegan. “Just as we have seen people’s eating habits revolutionize in recent years with a huge growth in demand for plant-based products, we are now seeing the same process in vegan fashion.”

For those who want to find out what vegan fashion really is and how to buy it, here is everything you need to know.

1. Learn to recognize vegan and non-vegan fabrics

In short, a vegan wardrobe does not include silk, leather, wool, cashmere, feathers or fur. The presence of any animal by-products makes the clothes non-vegan. Make sure you pay attention to details and finishing. For example, now i Nudie Jeans they are vegan because the label is no longer real leather, but it may not be the same for other brands. Look for the PETA approved vegan logo to make sure the products you are buying are truly cruelty-free.

2. Are you sure that vegan is synonymous with sustainable?

However, avoiding animal products will not automatically make your wardrobe better for the environment. Many products labeled vegan are made from synthetic materials derived from fossil fuels, which are difficult to dispose of and can damage our oceans.

“Many consumers are put off by this transition, which is to go from knowing the myriad of existing materials to making sure the vegan alternatives they buy are sustainable,” says Ioanna Topouzoglou, founder of the London brand of vegan bags. Mashu. “It can be a lot to assimilate and it’s not easy to juggle.” He suggests turning to sites like Good on You, CoGo, is Mochni, which include lists of sustainable vegan products from various brands.

Seek transparency in manufacturing processes. After all, if you want to go vegan, you probably care about ethical credentials in general. “Pay attention to the fabrics, check where they are produced and get a little deeper into the information on the sustainable production chain. Fortunately, many sites include this information in product details, ”says stylist Rebekah Roy, director of London’s first vegan fashion show. Bare Fashion.

3. Always look for vegan-friendly alternative materials

Pangaia collection. The duvets with the padding derived from flowers

© Courtesy Pangaia

Anyone interested in a dress made of seaweed? Keeping up with vegan fashion means deepening the science of textiles, from soy cashmere to corn leather. Fillings such as goose or duck feathers in duvets can also be replaced with materials made from flowers, as recently demonstrated Pangaia.

One of the biggest challenges when buying vegan is finding eco-friendly alternatives to leather, as much of the vegan leather currently available is made of virgin PVC (i.e. plastic) that is definitely not sustainable for the environment. The cult brand Nanushka is starting to use refurbished and recycled polyester for its luxury vegan leather, but if you want something entirely natural, there are plenty of options from the plant world as well.

“The great thing about vegan fashion is also the fact that there are so many incredibly innovative materials that are not only cruelty-free but also truly sustainable, and are often created from waste products,” says Ireland. “For example, there are the Piñatex (created with pineapple leaves) and apple leather (created with cores and skin derived from apple harvesting) – which generate additional income for fruit producers. There is also the skin made with grape waste, and that from the cactus, which has a very high quality and for which very little water is needed. “

Ah, and if you are looking for fake fur, which is another typically synthetic product, take a look at the proposals for Maison Atia and of House of Fluff, as well as the KOBA Fur-Free Fur – recently developed by Stella McCartney – created with a mix of recycled polyester and plant materials.

4. Try innovative fabrics from small exciting brands

Buying vegan also offers the possibility to discover small brands. “It’s great to have a wardrobe full of Stella McCartney pieces,” says Roy, “but it’s worth adding some innovative young designers to your research. At Bare Fashion, we had Eirinn Hayhow, a graduate of UCA Rochester, who will show at London Fashion Week in February. “

Along with other vegan brands, such as Hiraeth, by actress Rooney Mara, look for more brands that use alternative vegan materials. Start with silk-free dream dresses by Mara Hoffman based on TENCEL (a fabric derived from wood fiber, also loved by other brands including Mother of Pearl is Reformation), and then BITE Studios (the collective selected by Vogue Italia among The Next Green Talents 2019), Maggie Marilyn, is Hill Road, which offers an alternative fabric to silk created with rose petals. Try it Cossac for its vegan knitwear, made from recycled cotton and polyester.

5. Don’t forget the accessories

Fortunately, accessories currently form a particularly fertile ground when it comes to vegan options. If you are looking for bags, take a look at the delicious products of JW Pei, Poppy Lissiman is Ashoka Paris. “The industry is growing exponentially and I’m sure it will become even easier to find alternatives at more affordable prices in the coming years,” says Topouzoglou, adding that vegan shoes are more easily found in recent years.

This is also thanks to vegan brands such as Veja is YATAY, or the shoe brand, approved by Emma Watson, Good Guys Don’t Wear Leather. For vegan luxury heels, try the London one Pīferi, founded by Alfredo Piferi, former Jimmy Choo stylist, or la los angelina Taylor + Thomas. For recycled vegan ankle boots the brand to be noted is the Spanish Mireia Playà.

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