During Pitti Uomo 99 it was held Sustainable Style # 2, the second edition of the project dedicated to menswear sustainable edited by Giorgia Cantarini. Fifteen international brands from countries such as Peru, South Korea, the United Kingdom and Thailand presented their works on the digital platform Pitti Connect, alongside meetings, events and fashion film screenings. “There is no sustainability without style: this is the starting point of the project”, explained the curator. “We need to educate to subvert the idea that a responsible brand is not noteworthy. The eye is drawn to what it likes, so the design has to hit. I don’t think the world can change overnight. He does it step by step. Sustainability is the only way not to destroy the planet and our future. It is useless to ignore it. We start from responsible choices to build something beautiful, worthwhile and lasting over time “.

These are the brands involved in the project presented during Pitti Uomo 99: DNI, Luca Kemkes, FlaviaLaRocca, Ksenia Schnaider, KIDSOFBROKENFUTURE, Nous Etudions, Myar, Philip Huang, Raeburn, I would love it, SS Daley, Uniform, Calves, Yatay is Young N Sang.

Reda, a Biellese company, founded in 1865, which produces sustainable fabrics in Merino wool, collaborated on the project for the award Reda x Sustainable Style which was assigned, during the edition, to the American brand Phipps, led by Spencer Phipps. The designer will create a mini capsule collection in collaboration with Rewoolution, an activewear brand of the Reda Group.

Among the designers who took part in the initiative, here are the most interesting.


Luca Kemkes

Nous Etudions

Philip Huang

I would love it

Young N Sang

It certainly deserves a mention too Lukhanyo Mdingi who took part in the ethical fashion project Ethical Fashion Initiative, the program of the International Trade Center, an agency with a joint mandate with the United Nations and the World Trade Organization which since 2013 has been committed to promoting African fashion and that from emerging countries globally.

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