Before the vegan products (beauty and otherwise) there is veganism as a philosophy of life. January started just 12 days ago # Veganuary2021 has already registered more than 46 thousand visits, while #Veganuary has over a million followers. Without doubt the movement ecologist – which invites non-vegans to observe veganism during the first month of the year – is growing. If you haven’t already, maybe it’s time to get on board. After all, there is no planet B. When it comes to veganism, it usually starts with diet, replacing meat and dairy products with plant-based alternatives. But if you can’t tolerate the idea of ​​giving up cheese or chocolate for a whole month, you can start by making your own vegan beauty routine.

The demand for vegan beauty products has taken hold in recent years and is on the rise, especially since the Covid-19 epidemic. “We know that consumers’ interest in sustainability and vegan formulas stands increasing,” He says Jenni Middleton, director of beauty for the trend forecasting company WGSN. “People avoid animal-derived ingredients because they now understand the zoonotic origins of the coronavirus and prefer to turn to pharmacy of nature for safe beauty and wellness solutions, tested and rooted over time. “

In short, there has never been a better time to try veganism. Especially since today there is a great abundance of brand, vegan products and treatments to choose from. Just check that they have the vegan brand that certifies approval of PETA, of the Vegan Society or (if you are in the United States or Canada) the symbol of Leaping Bunny, to make sure what you are buying is actually vegan. Avoid anything that has been tested on animals or that contains ingredients of animal origin such as beeswax, carmine, allantoin, gelatin, honey, lanolin, squalene or ambergris.

Here is Vogue’s guide to a vegan-friendly beauty routine.

1. Buy tampons, sanitary napkins vegan-friendly toilet and menstrual cups

When we think of veganism, we generally think of products that avoid all ingredients of animal origin. However, veganism also rejects all forms of cruelty and exploitation of animals, including experimentation – and many brands of intimate hygiene products continue to make them. Make your cycle vegan by purchasing tampons and sanitary pads from the following vegan brands: The Honey Pot Co, Natracare, The Honest Company, Seventh Generation and Dame. Are also ecological.

2. Invest in vegan hair care

Biotin, keratin, beeswax, gelatin, cetyl alcohol, stearic acid, silk powder – these are just some of the ingredients of animal origin found in shampoos and conditioners, and many hair care products are also tested on animals.

However, there are many plant-based alternatives as well cruelty-free that will leave your hair silky smooth and give it intense colors without costing the earth anything. See Bleach London, Aesop, Odacité, IGK Hair, INOAR, Virtue, Beachwaver, Made for Life Organics, Noughty and Evolve Organic Beauty. Where possible, think of the oceans and opt for brands that make use of recycled packaging.

3. Say no to false lashes made with mink

Whether you are looking for an effect glamor instant or just want to emphasize the eyes, the Fake eyelashes accentuate any look. Unfortunately, most of the brands that make them still use the animal fur to make them, taken from minks cruelly held prisoner in shriveled spaces. Help put an end to this brutality now and choose false eyelashes made with synthetic fibers from brands such as Huda Beauty, Velor Lashes, Charlotte Tilbury, Sweed Lashes, Jolie Beauty and elf Cosmetics.

4. Protect your skin (and animals) with vegan products

When it comes to going vegan, skin care can be a bit of a minefield. Cleansers, serums, moisturizers and conditioners. Double check anything that promises to hydrate as it may contain animal-based ingredients like it squalene (oil found in the liver of sharks). You can’t go wrong with Drunk Elephant, bareMinerals, some products from Glossier, Sunday Riley, Votary, Tata Harper and almost all of Dermalogica.

5. Opt for cruelty-free deodorants

As with hair care products, most of the deodorants have been tested on animals and may contain animal-derived ingredients such as bee pollen, chitosan (from shrimp), propolis, stearic acid and urea. Thankfully, there is an abundance of vegan alternatives from brands like Schmidt’s, Zion Health, Herban Cowboy, Habitat Botanicals, and Booda Organics.

6. Smell good with vegan-friendly fragrances

Of all the ingredients of animal origin, the one most commonly found in beauty products is, of course, theambergris. Extracted from the intestine of the sperm whale, it is used as a fixative in moles perfumes, which may also contain mosses taken from the genitals of deer, beaver, muskrat, civet owl and otter. Don’t worry: a host of new perfume brands have sprung up in recent years vegan-friendly, including Le Labo, Eden, Laboratory Perfumes and Chantecaille.

7. Swap the usual eyeshadow for vegan alternatives

When it comes to eyeshadow, the brighter it is, the more cautious you should be. It is in fact very likely that that pearly sheen that illuminates your eyelids has been almost literally torn from the pearls, oysters or mussels. Swap them for vegan alternatives from brands like CoverGirl, Ilia, Urban Decay, Morphe, Milk and Lime Crime.

8. Make your lips vegan

© Courtesy Anastasia Beverly Hills

From beeswax to carmine (from a type of insect called cochineal), lipsticks are particularly harmful to the animal kingdom. Luckily there are vegan alternatives offered by Hourglass, Anastasia Beverly Hills, Too Faced and Illamasqua.

9. Show off cruelty-free nails

As with eyeshadows, many of the opalescent pigments found in nail polish come from crustaceans, and as for shellac it is a resin derived from cochineal female lacquer. Try Lola Makeup, Nails Inc., Peacći, Karma Organic, Lauren B. Beauty and Nailberry.

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