The Fashion Film Festival Milan reaches its seventh edition continuing to support young talents from all over the world.

Every day, from 13 to 18 January it will be possible to view the festival site the official selection of this edition that sees more than 200 fashion films in competition, selected from over 1000 fashion films received for free. Coming from 60 countries, FFFMilano becomes a true cultural bridge between different communities, an inclusive initiative that celebrates diversity.

Every year a prestigious international jury is called to evaluate the fashion films in competition. This edition counts on the involvement of Margherita Maccapani Missoni who together with the director of the Festival, Constanza Cavalli Etro, explore the theme of fashion films and their importance in the fashion context.

Silent Madness, one of the films in competition

This seventh edition was entirely made in digital version. How much did it affect Fashion Film? Have they been able in some way to meet the needs of brands to present their collections digitally?

Constanza Cavalli Etro: Surely the pandemic has influenced the deepening of a digital language already very present and developed in the fashion world. Brands, which had not yet approached the digital universe and video storytelling, have had the opportunity to do so. Despite this, fashion films remain a separate communication tool from fashion shows, for which the Festival remains an important showcase.

Margherita Maccapani Missoni adds: I believe that fashion films will be increasingly present and decisive in our aesthetic imaginary, but I still believe in the collaboration between physical and digital and that intimate and direct experiences will acquire more and more value.

Margherita Maccapani Missoni

Which aspect of the Fashion Film Festival do you care most about?

Constanza Cavalli Etro: The support for young talents, over the years we have seen with great satisfaction how the Festival has really and concretely helped young people to make their way into the world of work. Thanks also to this event which is an incubator of talents and a real springboard. Many directors who attended the festival now work for major brands and many emerging designers now parade on the most established catwalks. I love to look through their eyes, different worlds, different realities and cultures.

Margherita, what is the aspect that struck you most about this edition?

Daisy: Fashion and cinema have always had a dialogue from an aesthetic and inspirational point of view. Today the dialogue has deepened. Not only does fashion use video as a means of communication, but this becomes a determining element in creating the brand vision. This is precisely the aspect of the festival that struck me most.

Every day, from 13 to 18 January on the platform there will be a special section dedicated to Made in Italy and Italian creativity “The World of Italian Fashion Films”, 6 Conversations with prominent personalities, 5 premieres of feature films and the two special projects now pillars of the Out of Competition section: #FFFMilanoForGreen and #FFFMilanoForWomen.

FFFMILANOFORWOMEN and FFFMILANOFORGREEN are two aspects that have certainly met the ever stronger need to be attentive to social issues. What do these two projects represent for you and how have they evolved over the course of the various editions?

Constanza Cavalli Etro: FFFMilanoForWomen: I grew up in a matriarchal family, surrounded by a deep love, a sense of warmth, equality, openness and with the freedom aware of being myself, without fear. This is the greatest gift I have received from my mom and it is what I would like to convey in every aspect of my life. In my life I was lucky enough to meet women who inspired and supported me in my personal and work choices: I can say with great affection that Franca was one of them. My will is to emphasize diversity, sensitivity, beauty, strength and female talent, declined in different forms and represented within the festival, by protagonists of different sectors. I believe there is a strong emotional and human force in the story.

Since the first editions of the Festival I felt the need to tackle uncomfortable issues to raise public awareness. The Festival is a cultural platform and we have always wanted to inform and educate. These two projects represent a strong will to be the spokesperson for a change.

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