Coach unveiled its “Coach It Forward” campaign, and it features some of our favorite regulars like Jennifer Lopez and Michael B. Jordan. We see Jennifer wearing a classic trench coat standing in front of two phone booths. She threw her hair into a messy bun and accessorized with big hoop earrings and a Coach bag. If you’re hoping to buy her exact saddle bag, it’s available now for $450. On the other hand, Michael went for a sporty casual look wearing a cashmere sweater that had little phrases sewn onto it with a pair of light pink striped pants and white sneakers. He also stood in front of a Coach phone booth holding a blue backpack.
In the Spring 2021 campaign, we see the stars recognizing friends and family who have inspired and supported them in their lives. They leave messages of gratitude for loved ones across the world, and a selection of these messages will subsequently appear on the brand’s social channels, in Coach stores, and on Coach.com. How sweet is that? “So often we are going through the day-to-day motion of life without properly taking a moment to acknowledge the people who drive change in optimism in our lives, community, and the world,” J Lo says in the press release. “Coach It Forward to me means to pay it forward and to be grateful. I’m thrilled that I had this opportunity to recognize my family and my chosen family of creatives, collaborators, thinkers, doers, and friends who have had such a positive impact on my life.”
Micahel B. Jordan had similar sentiments when he stated, “When you step back, you see that we’re all the sum of the people who have helped us along. I think of my mom and dad, my family, friends, the people I work with, and how they have all supported me and inspired me. I loved having this opportunity to lift up people who are important to me and recognize how their passion and positivity have moved my world forward.” Others, like Jeremy Lin (who has appeared in previous campaigns), Koki, and Yang Zi, also star in the campaign. Keep reading to see pictures from the campaign ahead.