Fashion photography has always been attracted to exotic species, whose appeal has served to amplify the appeal of brands by adding symbolic elements and an aura of exclusivity to the narrative. In an attempt to build a real and fantastic world at the same time, where the haute couture dress is enhanced by the proximity of the rare animal, photographers have always searched with great passion for exotic settings and unusual breeds, since the very beginning of trade magazines. . The illustrated cover of the January 1926 issue of Vogue, for example, it portrayed a girl in a sumptuous green dress astride a zebra. During the 1960s and 1970s, many famous people of the time, such as the model Apollonia van Ravenstein and the fashion designer Lilly Daché, were immortalized by Leombruno and Bodi having dinner with cheetahs, or lying on the shells of giant tortoises in the Seychelles, in the shots of Norman Parkinson with styling by Grace Coddington.

Zebra and giraffe on the cover of “Vogue”, January 1926.

© ANDRE E. MARTY / CONDÉ NAST VIA GETTY IMAGES.

The photographic story Beauty and the Beast of Tim Walker, published by Vogue Italy in December 2015, see Kate Moss wearing a white organza dress in the elegant and somewhat decadent living room of a large house, in the company of a white horse that observes, kicks, goes around her. Also Steven Klein, who has a rich portfolio of shots with dogs, horses and other species, likes to use animals in a provocative way to create a theatrical atmosphere. As in the case of the cover of the May 2019 issue of Vogue Italy, in which Klein portrayed model Anok Yai in a Dolce & Gabbana total look with a giant black Great Dane.

Beauty (Karlie Kloss) and the Beast in a shot by Steven Klein for “Vogue”, March 2013.

(Keep it going)

English text at this link.

Read the full article in the January issue of Vogue Italia, on newsstands from 7 January

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