There is a tangible sign of success in the fashion industry: it manifests itself when your pet reaches the same level of influence, the same number of followers on Instagram as a supermodel. And it can be seen that, during the lockdown, these little stars, once hidden behind the scenes, have definitely gained the limelight.

Not that they’re having a bad time living like a star. This is the case of Neville Jacobs, the black and white bull terrier of Marc Jacobs, defined by T Magazine «The most diligent dog in fashion». Neville today has over 195,000 followers and photo shoots with the names that matter, from Christy Turlington to Sofia Coppola, up to the cover stars of Vogue Italy Kendall Jenner is Hailey Bieber.

@rueeninful Edward Enninful’s Boston Terrier.

Ru, the boston terrier of the director of British Vogue Edward Enninful, has more than 17.2 thousand followers on Instagram and is often seen wearing a pink high-necked Christian Cowan fur coat. Ru was awarded the cover of Guardian Weekend and has a profile on For Audrey Versace – the jack russell terrier of Donatella Versace, which gave her the name of a model she worked with in a Richard Avedon shoot – Instagram is the prism from which to observe the Versace world through the eyes of a dog, complete with personalized sweaters, gold chains and flights in private jets.

@audrey_versace is Donatella’s jack russell.

In New York walks Hector, the wirehaired dachshund of Thom Browne. In his biography on Instagram it says: “Low to the ground, High Fashion” (translated as “very low, but high fashion”). Definitely appropriate definition given that the dog has inspired a line of accessories of the brand and has almost 12 thousand followers, as well as appearing on a Pierre Jeanneret chair in custom Thom Browne clothes or portrayed in the arms of a fashion model. Vivienne Westwood and the photographer of Vogue USA Richie Shazam.

@hectorbrowne Thom Browne’s dachshund.

(Keep it going)

English text at this link.

Opening: @nevillejacobs Marc Jacobs’ bull terrier.

Read the full article dedicated to fashion pets in the January issue of Vogue Italia, on newsstands from 7 January

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